4th Street climbs the ladder at IWSR Top 100 Wines
Issued by hyh on behalf of 4th Street Wine - Mar 2nd, 09:17
The IWSR releases an independent report yearly analyzing over 4 600 still wines and over 5 000 brand lines. With over 40 years of experience, the company understands the industry and monitors 157 markets to produce the most trusted beverage analysis.
Brand Strategy Manager, Dè-Mari Shaw says, “This is a sensational win for the brand as it shows significant growth, moving from 28th place in 2016 to number 19 this year, placing us in the Top 20 internationally. This shows the team’s commitment to growing the brand and reaching a global audience.”
With 100% of its distribution on the African continent, and almost 90% of that in its home market South Africa, the brand is evidently booming by being named the Fastest Growing Wine brand Globally.
4th Street was originally launched in May 2009 amidst a growing market of Rosé drinkers. The wine market was seen as sophisticated, complicated and for older consumers.
4th STREET launched a modern, lifestyle wine brand that disrupted the category. The brand successfully launched with 4th Street Sweet Rose and in 2011 the brand expanded to include Red and White varietals as well as two new pack sizes.
"4th STREET offers consumers unintimidating sophistication with a vibrant, easy-drinking range of wines that are relevant to a new generation who want to enjoy wine their way, be it over ice or in a delicious cocktail. 4th STREET is a wine to be seen with, it adds sociability and good times to any occasion, and as such it attracts consumers from within the wine and FAB category,” continued Shaw.
The range is natural, sweet, easy-drinking wines for consumers who aspire to the sophistication of wine without its daunting complexity. In a status-driven world, upwardly mobile consumers want to feel sophisticated yet unpretentious which echoes the brand’s objectives.
Nederburg achieved two gold medals at the International Wine & Spirit Competition (IWSC) in the UK, for its 2015 Private Bin R163 Cabernet Sauvignon and 2017 The Winemasters Noble Late Harvest.
The world spins quicker with social media, technology and innovation escalating consumer needs, wants and expectations. The only constant that marketers have to work with is that their consumer is an individual and not just a mere number on a chart.
Nederburg is excited to be showcasing some of its traditions and innovations in Paarl on 8 September, as it marks the 44th year of the Nederburg Auction.
Drostdy Hof, a brand built on the foundation of living in the now by pausing to appreciate life’s special moments will be constructing giant-sized versions of their limited-edition packs and touring 15 Makro stores across the country with it.
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