4th Street climbs the ladder at IWSR Top 100 Wines
Issued by hyh on behalf of 4th Street Wine - Mar 2nd, 09:17
The IWSR releases an independent report yearly analyzing over 4 600 still wines and over 5 000 brand lines. With over 40 years of experience, the company understands the industry and monitors 157 markets to produce the most trusted beverage analysis.
Brand Strategy Manager, Dè-Mari Shaw says, “This is a sensational win for the brand as it shows significant growth, moving from 28th place in 2016 to number 19 this year, placing us in the Top 20 internationally. This shows the team’s commitment to growing the brand and reaching a global audience.”
With 100% of its distribution on the African continent, and almost 90% of that in its home market South Africa, the brand is evidently booming by being named the Fastest Growing Wine brand Globally.
4th Street was originally launched in May 2009 amidst a growing market of Rosé drinkers. The wine market was seen as sophisticated, complicated and for older consumers.
4th STREET launched a modern, lifestyle wine brand that disrupted the category. The brand successfully launched with 4th Street Sweet Rose and in 2011 the brand expanded to include Red and White varietals as well as two new pack sizes.
"4th STREET offers consumers unintimidating sophistication with a vibrant, easy-drinking range of wines that are relevant to a new generation who want to enjoy wine their way, be it over ice or in a delicious cocktail. 4th STREET is a wine to be seen with, it adds sociability and good times to any occasion, and as such it attracts consumers from within the wine and FAB category,” continued Shaw.
The range is natural, sweet, easy-drinking wines for consumers who aspire to the sophistication of wine without its daunting complexity. In a status-driven world, upwardly mobile consumers want to feel sophisticated yet unpretentious which echoes the brand’s objectives.
Nederburg introduces new assistant white-wine maker, Jamie Fredericks.
The Nederburg winery in Paarl in South Africa’s Western Cape wine region, exclusive wine partner to Team Dimension Data cycling for the Qhubeka non-profit organisation, will be releasing a series of daily video vignettes featuring none other than Tour de France commentary legend, Phil Liggett.
The talented winemaking team at Nederburg in Paarl has come out in full force to support the “ForQhubeka” fundraising drive, planned to raise awareness and funds during the upcoming 2018 Tour de France.
Drostdy Hof, a brand steeped in winemaking tradition used two key insights about emerging wine consumers to come up with its latest digital campaign, #CaptureYourMoments - they value emotional connections with brands and they enjoy sharing their experiences.
Try these recipes
Warm up this winter while the sun's away with Place in the Sun Merlot. Its bright fresh berry tastes with a hint of oak respond deliciously to some traditional Glühwein spicing. Heart-warming to drink, the wine offers the added bonus of doing good for others.
While rugby gees at the stadium or pub is always exciting, sometimes the winter cold makes us want to curl up and stay indoors! Drostdy Hof invites you to make the most of the moment in your own home when South Africa takes on Ireland this June 11.
Fairtrade-accredited Place in the Sun wines are kind to the earth and to the people who harvest the grapes. To earn the certification, grapes have to be cultivated according to eco-friendly principles. Place in the Sun also pays a premium for the fruit. The money is used to support health, nutritional, educational and recreational projects decided on by the farm workers involved.
Red meat and red wine is a classic pairing for a reason! The tannins in reds bond with and soften the protein of the meat, bringing out its savoury flavours and juiciness.