4th Street climbs the ladder at IWSR Top 100 Wines
Issued by hyh on behalf of 4th Street Wine - Mar 2nd 2018, 09:17
The IWSR releases an independent report yearly analyzing over 4 600 still wines and over 5 000 brand lines. With over 40 years of experience, the company understands the industry and monitors 157 markets to produce the most trusted beverage analysis.
Brand Strategy Manager, Dè-Mari Shaw says, “This is a sensational win for the brand as it shows significant growth, moving from 28th place in 2016 to number 19 this year, placing us in the Top 20 internationally. This shows the team’s commitment to growing the brand and reaching a global audience.”
With 100% of its distribution on the African continent, and almost 90% of that in its home market South Africa, the brand is evidently booming by being named the Fastest Growing Wine brand Globally.
4th Street was originally launched in May 2009 amidst a growing market of Rosé drinkers. The wine market was seen as sophisticated, complicated and for older consumers.
4th STREET launched a modern, lifestyle wine brand that disrupted the category. The brand successfully launched with 4th Street Sweet Rose and in 2011 the brand expanded to include Red and White varietals as well as two new pack sizes.
"4th STREET offers consumers unintimidating sophistication with a vibrant, easy-drinking range of wines that are relevant to a new generation who want to enjoy wine their way, be it over ice or in a delicious cocktail. 4th STREET is a wine to be seen with, it adds sociability and good times to any occasion, and as such it attracts consumers from within the wine and FAB category,” continued Shaw.
The range is natural, sweet, easy-drinking wines for consumers who aspire to the sophistication of wine without its daunting complexity. In a status-driven world, upwardly mobile consumers want to feel sophisticated yet unpretentious which echoes the brand’s objectives.
Nederburg’s Heritage Heroes The Motorcycle Marvel 2016 has been announced the winner of the “best wine from South Africa” trophy at the 10th annual Cathay Pacific Hong Kong International Wine & Spirit Competition. It also earned a gold award.
The Nederburg winery near Paarl achieved a combined total of 41 medals at the recent 2018 Veritas Awards and 2018 Michelangelo International Wine & Spirits Awards. The accolades were awarded at two glitzy ceremonies held in Cape Town.
South Africa’s national team of top wine tasters, comprising wine lovers from across the country who qualified via the South African Wine Tasting Championships (SAWTC) earlier this year, will be departing African shores at this end of this week to compete in the World Blind Tasting Championship (WBTC) in Bezier, Languedoc, in France, on 13 October.
Nederburg achieved two gold medals at the International Wine & Spirit Competition (IWSC) in the UK, for its 2015 Private Bin R163 Cabernet Sauvignon and 2017 The Winemasters Noble Late Harvest.
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