4th Street climbs the ladder at IWSR Top 100 Wines
Issued by hyh on behalf of 4th Street Wine - Mar 2nd, 09:17
The IWSR releases an independent report yearly analyzing over 4 600 still wines and over 5 000 brand lines. With over 40 years of experience, the company understands the industry and monitors 157 markets to produce the most trusted beverage analysis.
Brand Strategy Manager, Dè-Mari Shaw says, “This is a sensational win for the brand as it shows significant growth, moving from 28th place in 2016 to number 19 this year, placing us in the Top 20 internationally. This shows the team’s commitment to growing the brand and reaching a global audience.”
With 100% of its distribution on the African continent, and almost 90% of that in its home market South Africa, the brand is evidently booming by being named the Fastest Growing Wine brand Globally.
4th Street was originally launched in May 2009 amidst a growing market of Rosé drinkers. The wine market was seen as sophisticated, complicated and for older consumers.
4th STREET launched a modern, lifestyle wine brand that disrupted the category. The brand successfully launched with 4th Street Sweet Rose and in 2011 the brand expanded to include Red and White varietals as well as two new pack sizes.
"4th STREET offers consumers unintimidating sophistication with a vibrant, easy-drinking range of wines that are relevant to a new generation who want to enjoy wine their way, be it over ice or in a delicious cocktail. 4th STREET is a wine to be seen with, it adds sociability and good times to any occasion, and as such it attracts consumers from within the wine and FAB category,” continued Shaw.
The range is natural, sweet, easy-drinking wines for consumers who aspire to the sophistication of wine without its daunting complexity. In a status-driven world, upwardly mobile consumers want to feel sophisticated yet unpretentious which echoes the brand’s objectives.
Petite but feisty, with an incredible will backed by a good measure of brain power, 31-year-old Elmarie Botes is the newest member of the Nederburg winemaking team. Responsible for its white wines, she is currently completing her first harvest for this famous Paarl winery, one of South Africa’s most pedigreed.
Nederburg has done it again! The Paarl winery again features in the esteemed ‘World’s Most Admired Wine Brands’ top 50 list by Drinks International, a UK-based publication, for a third consecutive year. And in 41st position, Nederburg is the highest placed of the three South African wineries featured on this year’s list.
The Paarl winery, one of South Africa’s most reputable names in wine, has just released a special offering of the latest vintages of four of its varietal wines from The Winemasters collection, named to honour the long-established tradition of Nederburg’s winemaking excellence.
The 2013 vintage of Nederburg II Centuries Cabernet Sauvignon has been awarded the coveted Warren Winiarski Trophy for the best Cabernet Sauvignon at the 2017 International Wine & Spirit Competition (IWSC), judged alongside equivalents from various wine producing countries.
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