A bright future for Pyrotec PackVerifi
Issued by iWrite on behalf of Pyrotec PackMedia - Mar 22nd 2016, 16:37
Pyrotec PackMedia, March 2016: Propak Africa, the largest packaging, processing, printing, labelling and plastics exhibition in Africa took place from March 15 to 18, 2016, with exhibitors from all over Africa represented at the Nasrec Expo Centre in Gauteng.
Celebrating its 50th anniversary this year, Pyrotec, a leading privately owned product identification solution specialist, was among the many companies displaying their products and services.
‘Propak Africa enabled us to showcase our brands and provided us with a platform to catch up with our customers,’ says Jacques Loubser, Pyrotec PackMedia’s National Sales Manager. “Successful customer relationships are critical for sustained business success, and Propak Africa was another opportunity to explore their specific needs to provide opportunities for innovation,” he adds.
Pyrotec PackMedia, a specialist in on-pack solutions to promote, identify and market a broad spectrum of FMCG products, showcased its Fix-a-Form® promotional and informational booklet labels that multiply on-pack communication space many times over without impacting on packaging space; ElastiTag®, for on-product promotions such as discount coupons, competitions and special offers; ElastiTote®, the ultimate sample delivery tool that carries a combined trial sample and informational leaflet using a highly-durable hang tag attachment; and Do-It Hang Tabs and Display Strips that display products on-peg in the line of sight at retail.
“We were pleased with the increased interest from customers beyond our borders about Fix-a-Form® booklet labels, which is in line with our plans to expand beyond Zimbabwe to also establish distributors in Namibia, Botswana, and Mozambique,” Loubser adds.
Also of great interest to visitors at Pyrotec’s stand was the company’s new brand – Pyrotec PackVerifi – established following a new partnership with Hewlett Packard Enterprise (HPE) to resell the Global Product Authentication Service (GPAS). GPAS is a cloud-based brand protection, track and trace and consumer engagement service that helps organisations fight the scourge of product counterfeiting and detect grey market activity while supporting finished goods’ traceability throughout the supply chain.
“No other vendor in the brand protection and security printing marketplace matches the breadth of capability and service of HPE,” says Peter Gadd, Director of Cloud Services at Hewlett Packard Enterprise, who was at Propak Africa to meet customers. “Together, Pyrotec PackVerifi’s expertise and the HPE service offering provide the focus required to deliver a truly engaging solution built to help unlock hidden insights relating to brand perception and illicit supply chain activities and performance.”
He adds that he was impressed with the calibre of the exhibition. “It was good to see such a keen interest in GPAS from the pharmaceutical and agrochemical industries and I’m certain that Pyrotec PackVerifi has a bright future. In partnership with HPE, we can support companies’ aspirations related to brand protection, traceability, and consumer engagement,” Gadd maintains.
The Pyrotec team at Propak Africa was on hand to provide expert technical advice about the best printing, labelling, coding, and software integration solutions for customers’ businesses. “The overall success of the show is measured by the number of sales leads generated, and the quality of those leads. Propak Africa 2016 was the perfect platform to showcase our brands and we were delighted with the interest shown in our products and services,” Loubser concludes. Click here for more information on Pyrotec PackMedia
Manufacturers have a constant battle to meet the high demands required for coding and marking packaging while maintaining operational costs.
Coding and marking have come a long way since the concept of a machine-readable barcode was first patented in America in 1949. Innovation in this field has been fuelled by a growing demand for solutions that enable traceability through the entire value chain. It’s also been driven by a demand for coding technology that produces durable and legible codes, efficiently, on a variety of substrates.
According to Future Market Insights, the global booklet labels market is set for rapid growth. North America is leading the race, followed by the Asia Pacific region, but in the Middle East and Africa growth remains sluggish.
At the beginning of the year, many customers are looking for great value in store – making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you’re looking for an effective way to grab attention at the point of sale – where it really counts – on your incredible seasonal offer, your back-to-school items, or your Valentine’s Day goodies.
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