Guinness

A special brew of Guinness launches in South Africa

NEW PRODUCTS

Oct 17th 2011, 11:00

Diageo and Brandhouse are proud to announce the launch of a new Guinness variant in South Africa, called Guinness Original.

Guinness is an iconic global brand of astronomical proportions, with 10 million glasses being drunk every day in 150 countries and the African continent consuming more than one third of all Guinness produced worldwide. It thus made perfect sense to extend this 250 year old brand to South Africa - the 9th largest beer market in the world.

“Research told us that consumers wanted to make a change, to progress and improve their lives and would welcome a modern, inspirational brand that would represent this outlook on life. So we decided to launch Guinness Original – a beer that made one change. Whilst most beers boil the barley, Guinness master brewers roast the barley, one change that makes the world of difference in every sip of Guinness Original. The roasting process used for Guinness Original provides the single most distinguishing feature in the flavour, giving it its unique, crisp, bold taste and distinctive colour and aroma,” says Guinness Marketing Manager, Melanie Woest.

“Guinness Original’s taste contains nutty, biscuitty, caramel toffee notes, whilst its bitterness is much closer to that of lagers than the traditional stouts such as Guinness Draught and Castle Milk Stout, which is why we like to call it ‘a beer with more flavour,’” concludes Woest.
Brewed in the Sedibeng Brewery in Gauteng, Guinness Original will be available at taverns and leading bottle stores throughout South Africa from end October, at an RSP of R10 for a 660ml returnable (R1) bottle.