A –Z Card® Bonanza
BRAND ACTIVITY
Nov 29th 2011, 08:40
Bonanza Shop and Catering Equipment, the largest catering warehouse in Mpumalanga, recently selected a credit card-sized Z-CARD® business card as an innovative communication tool to generate awareness around the business and its products.
White River-based Imagin nation Creative studio was appointed to rebrand Bonanza Shop and Catering Equipment, and guide the company with new and innovative ideas to get more exposure for its brand and products.
“The Z-CARD® business card format was an obvious choice as it met the needs of what Bonanza wanted to achieve,” says Tracy South, owner of Imagin nation Creative.
Even though Bonanza has a wide range of items in its show room, consumers were not aware of the extent of equipment that it sells.
“The Z-CARD® was the ideal communication solution, as it acts as compact brochure, information flyer and business card all in one,” adds Tracy.
Bonanza was launched by Alan South 20 years ago. It specializes in catering equipment for every chef’s need, from large industrial ice machines to the smallest paring knife.
“We pride ourselves on the wide range of products and services that we offer our clients, which include restaurants, lodges, institutions and individuals. Not only do we supply industrial catering equipment, we also stock spares and have two qualified technicians for repairs,” says Alan.
“We have had great feedback and positive comments about our new and unique business card which very cleverly displays photographs of our products,” adds Alan.
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