Amarula wins prestigious African Leaders 4 Change Award
Issued by hyh - Dec 4th 2017, 16:15
Amarula, Africa’s premium liqueur has been honoured with a 2017 African Leaders 4 Change Award at an event held at the Sandton Convention Centre in Johannesburg.
The first annual awards ceremony, held last week, celebrated African individuals, foundations and organisations who have brought about a positive change to the African continent. Amarula was recognised in the African Leader in Philanthropist and Charity Partnership Award category for the #DontLetThemDisappear campaign, which raised global awareness on the plight of the African elephant, where one elephant is lost every 15 minutes to ivory poaching.
“We are extremely proud to accept the 2017 African Leaders 4 Change Award and yet humbled by having shared the stage with the likes of Yvonne Chaka Chaka, GraҫaMachel and Mandla Mandela who accepted the award on behalf of the late President Nelson Mandela,” says Saramien Dekker, Global Brand Development Manager.
This is the fourth award Amarula received recently. The brand was recently awarded the 2017 Gold Liqueur Masters Award at the Global Spirits Masters in London, a renowned global blind tasting competition.
Another global industry award, the 2017 World Branding Awards also recognized Amarula as the Brand of the Year at an awards ceremony, which took place in Kensington Palace in London. This award honoured the work that Amarula and The Amarula Trust has done in conserving and protecting the African elephant.
Locally, theIPSA Gold Pack Awards 2017, a showcase for the South African packaging industry, recognized Amarula as a finalist for its unique bottle design, inspired by the African elephant.
“We value the recognition from industry experts for the various awards we recently received. We hope to continue to inspire consumers around the world with our proudly African proposition, ” concludes Dekker.
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