Advertise with fastmoving.co.za
 
 

An impactful solution

BRAND ACTIVITY

Jul 28th 2017, 11:05

Innovation and value based product development is the forefront for most companies, but few consider how this type of development should be focused on a wider industry challenge, in order to become part of an industry solution. The plastics converting sector is no exception to this consideration. For the plastics converting sector, the solution lays in no single participant, but through collaboration, with a number of stakeholders, viz. the decision-makers, typically the brand owners, the influencers, typically the consumers, and the facilitators, typically the convertors such as Mpact Plastics.

A closer look

Designing new products based on recycling principles lies within the knowledge base of some convertors, such as Mpact Plastics, who has direct interaction with the decision-makers, also referred to as the brand owners. “Being the facilitators of new packaging developments, the responsibility to guide recycling-friendly packaging is largely in the hands of the converters, such as ourselves”, states Neelin Naidoo, MD of Mpact plastics. Janine Basson, Stakeholder Relations Manager for PETCO, the industry body responsible for fulfilling the South African PET plastic industry’s role of Extended Producer Responsibility, confirms that “Packaging decision makers need to understand how packaging design decisions affect container recyclability, and this must further be recognized and facilitated by convertors in order to be compatible with the broadest range of recycling technologies”.

It is however the brand owners, or decision-makers, who have to take the courageous step to break certain norms and agree to make sustainability a top priority, even when challenged with commercial matters such as iconic shapes, product recognition and costs. At Mpact we believe there is a suitable compromise to ensure that industry and brand needs are met.

Think green, buy green
The third party, the consumers or influencers have minimal individual impact but maximum collective impact. Through education and by eliminating ignorant purchase decisions, they can choose to consume products and support brands that support our environment. This type of education is and should continue to be driven by the industry bodies that promote good practices within the plastics industry – the same bodies that some convertors (or facilitators), such as Mpact Plastics, support through membership and the contribution of levies. According to PETCO, “Consumers must realize that they have the purchasing power to demand packaging that promotes recycling and sustainability.”

Making the Mpact in design
The Mpact Plastics Innovation and Design Centre is a hub for providing conceptualization, development and design services for customers and prospects. The cross-functional team has a thorough understanding of the “design for recycling” principles and focuses on all aspects such as the design itself, product weight, material process and technology. The team at the center drives recyclable innovation using the latest computer-aided design and model-building technology to ensure that all parameters are met before packaging arrives on the retail shelf. All designs are furthermore based on filling line requirements, shelf presence, environmental considerations, supply chain requirements, cost effectiveness, preservation and shelf life. Mpact Plastics has been recognized for innovation and lightweighting, and has won a number of IPSA Gold Pack awards for a range of product designs. Projects of this nature reaffirm our commitment to smarter, sustainable solutions.

About Mpact Plastics
Mpact Plastics is a leading producer of rigid plastic packaging and cling film, producing a range of packaging and serving a multitude of blue-chip customers within various industries, including products for the food, beverage, personal care, homecare, pharmaceutical, agricultural, industrial and retail markets.



Contact: Mpact Plastics Divisional office │ Tel: 011 994 5500 │info@mpact.co.zawww.mpact.co.za

PETCO: │ Tel: 0860 147 738 │ info@petco.co.zawww.petco.co.za


 

Related Activity

Fitch & Leedes goes BIG with new 750ml glass collection 15
APR
Fitch & Leedes goes BIG with new 750ml glass collection
Fitch & Leedes, the superb range of authentic mixers from Chill Beverages International (PTY) Ltd preferred by most premium distillers, has launched a new 750ml glass collection perfect for stylish drinks on the patio with friends.
Cheerful Chateau Del Rei bubbly in a can debuts at Cheese Festival12
APR
Cheerful Chateau Del Rei bubbly in a can debuts at Cheese Festival
Discover new Chateau Del Rei sparkling wine in a can and turn the 18th annual South African Cheese Festival at Sandringham Estate near Stellenbosch into an instant celebration over the weekend of 26 – 28 April 2019.
DHL brings over 200 global online stores to African consumers with innovative platform 12
APR
DHL brings over 200 global online stores to African consumers with innovative platform
DHL Express has announced the launch of its new mobile and desktop app aimed at improving the online shopping experience for Africa-based consumers.
KWV named the Most Admired South African Wine Brand in the World25
MAR
KWV named the Most Admired South African Wine Brand in the World
KWV was revealed as one of the World’s Most Admired Brands in the annual The World’s Most Admired Wine Brands survey by Drinks International. Competing with the greatest names in the industry, KWV was ranked 45 out of 50, making it the highest placed brand from South Africa and one of only two South African brands to be featured in this global list.

Try these recipes

Festive Pulled Brisket 15
APR
Festive Pulled Brisket
Cranberry jelly gives the sauce a sweet and sticky festive flavour.
Frey Chocolate Hot Cross Bun Trifle 15
APR
Frey Chocolate Hot Cross Bun Trifle
The hunt for extraordinary begins at Checkers with this decadent Frey Chocolate Hot Cross Bun Trifle. With this easy recipe, you’ll amaze your guests and treat their taste buds to a mouth-watering, sweet and unique dessert in no time.
Hot Cross Bun Burger10
APR
Hot Cross Bun Burger
Who says Easter should be all about the eggs? Here’s how to stack on more flavour using the holiday’s go-to treat. (Makes 2 burgers)
Vanilla & Raspberry Swirl Cheesecakes02
APR
Vanilla & Raspberry Swirl Cheesecakes
These treats are delectable and brilliantly portable.

Related News

Water giants clean up their act in search for alternatives to plastic
16/04/2019 - 14:43
Two of the world’s biggest water companies are thinking outside the bottle about how to hydrate consumers as environmental campaigners take aim at the enormous amount of plastic waste the industry produces.

Winning with sustainability in retail
16/04/2019 - 10:59
While there’s pessimism in the air with regards to global product sales, every day there are also groundbreaking changes being implemented by brands and activists who genuinely want to “be the change” when it comes to sustainability. Influencers and businesses are seeking to establish new markets through innovation, leveraging their ideas and products to help fight climate change.

HR and Payroll need to embrace tech change
10/04/2019 - 13:40
Technology permeates every aspect of business today. Even the more traditional people-centric processes of human resources (HR) and payroll have benefited from automation, machine learning, and the like. The challenge lies in whether organisations can keep up with this rapidly evolving landscape, especially in a mobile-centric environment such as South Africa, declares Ian McAlister, General Manager of CRS Technologies South Africa.

Pernod Ricard launches its 2030 Sustainability & Responsibility Roadmap
05/04/2019 - 13:31
Pernod Ricard launches today its 2030 Sustainability & Responsibility roadmap as part of the Group’s strategic plan Transform & Accelerate. This roadmap, unveiled at the Martell Cognac distillery in France sets out 8 ambitious and concrete 2030 targets supporting the United Nations Sustainable Development Goals (SDGs).The Group is taking bold next steps in addressing both environmental topics, to preserve the terroirs its products come from, and social responsibility, in particular by accelerating the fight against alcohol misuse.

Major food and drink firms aim to improve plastic recycling in Africa
02/04/2019 - 10:02
Diageo, Unilever, The Coca Cola Company and Nestlé have joined forces to improve the collection and recycling of plastics in Africa.