Advertise with fastmoving.co.za
 
 

An impactful solution

BRAND ACTIVITY

Jul 28th 2017, 11:05

Innovation and value based product development is the forefront for most companies, but few consider how this type of development should be focused on a wider industry challenge, in order to become part of an industry solution. The plastics converting sector is no exception to this consideration. For the plastics converting sector, the solution lays in no single participant, but through collaboration, with a number of stakeholders, viz. the decision-makers, typically the brand owners, the influencers, typically the consumers, and the facilitators, typically the convertors such as Mpact Plastics.

A closer look

Designing new products based on recycling principles lies within the knowledge base of some convertors, such as Mpact Plastics, who has direct interaction with the decision-makers, also referred to as the brand owners. “Being the facilitators of new packaging developments, the responsibility to guide recycling-friendly packaging is largely in the hands of the converters, such as ourselves”, states Neelin Naidoo, MD of Mpact plastics. Janine Basson, Stakeholder Relations Manager for PETCO, the industry body responsible for fulfilling the South African PET plastic industry’s role of Extended Producer Responsibility, confirms that “Packaging decision makers need to understand how packaging design decisions affect container recyclability, and this must further be recognized and facilitated by convertors in order to be compatible with the broadest range of recycling technologies”.

It is however the brand owners, or decision-makers, who have to take the courageous step to break certain norms and agree to make sustainability a top priority, even when challenged with commercial matters such as iconic shapes, product recognition and costs. At Mpact we believe there is a suitable compromise to ensure that industry and brand needs are met.

Think green, buy green
The third party, the consumers or influencers have minimal individual impact but maximum collective impact. Through education and by eliminating ignorant purchase decisions, they can choose to consume products and support brands that support our environment. This type of education is and should continue to be driven by the industry bodies that promote good practices within the plastics industry – the same bodies that some convertors (or facilitators), such as Mpact Plastics, support through membership and the contribution of levies. According to PETCO, “Consumers must realize that they have the purchasing power to demand packaging that promotes recycling and sustainability.”

Making the Mpact in design
The Mpact Plastics Innovation and Design Centre is a hub for providing conceptualization, development and design services for customers and prospects. The cross-functional team has a thorough understanding of the “design for recycling” principles and focuses on all aspects such as the design itself, product weight, material process and technology. The team at the center drives recyclable innovation using the latest computer-aided design and model-building technology to ensure that all parameters are met before packaging arrives on the retail shelf. All designs are furthermore based on filling line requirements, shelf presence, environmental considerations, supply chain requirements, cost effectiveness, preservation and shelf life. Mpact Plastics has been recognized for innovation and lightweighting, and has won a number of IPSA Gold Pack awards for a range of product designs. Projects of this nature reaffirm our commitment to smarter, sustainable solutions.

About Mpact Plastics
Mpact Plastics is a leading producer of rigid plastic packaging and cling film, producing a range of packaging and serving a multitude of blue-chip customers within various industries, including products for the food, beverage, personal care, homecare, pharmaceutical, agricultural, industrial and retail markets.



Contact: Mpact Plastics Divisional office │ Tel: 011 994 5500 │info@mpact.co.zawww.mpact.co.za

PETCO: │ Tel: 0860 147 738 │ info@petco.co.zawww.petco.co.za


 

Related Activity

Iconic Bull Brand repositions with ‘Inner Strength’14
FEB
Iconic Bull Brand repositions with ‘Inner Strength’
Bull Brand, one of SA’s most iconic food brands, has launched a new bold ‘Inner Strength’ brand repositioning aimed at leveraging the heritage of the brand while finding new relevance for a broader audience.
DHL SA looks to the future with appointment of new MD05
FEB
DHL SA looks to the future with appointment of new MD
DHL has appointed Jed Michaletos as Managing Director of DHL Express South Africa, effective from 14 January 2019. Michaletos is responsible for driving business growth for the company in South Africa, with a strong focus on enhancing customer experience, employee engagement and service quality.
Rhodes Food Group adds new products to Squish Baby Foods range 15
JAN
Rhodes Food Group adds new products to Squish Baby Foods range
Rhodes Food Group, producer of popular convenient baby and toddler food brand Squish, has launched an extended range to its Squish portfolio of 100% fruit and veg purees, and 100% fruit and veg pressed infant juices.
Hansa Golden Crisp brings easy drinking beer to SA07
DEC
2018
Hansa Golden Crisp brings easy drinking beer to SA
Hansa Golden Crisp, a bespoke beer designed for unisex appeal, has been launched by The South African Breweries.

Try these recipes

Chocolate Chilli Steak with Zucchini Noodles12
FEB
Chocolate Chilli Steak with Zucchini Noodles
Because sometimes we can’t wait until dessert to get our chocolate fix…
Minty Italian Kisses12
FEB
Minty Italian Kisses
Perfect dessert for your Valentine's Day dinner in.
Mixed Mushroom Deep Dish Quiche 05
FEB
Mixed Mushroom Deep Dish Quiche
This is not a cheap dish to make, but it is a spectacular meat-free recipe fit for a celebratory lunch or dinner.

Related News

Woolworths rolls out paper-stemmed earbuds
30/01/2019 - 14:26
Woolworths has kickstarted the year with its latest announcement in its journey to ZERO packaging waste to landfill, with the rollout of Woolworths branded paper-stemmed earbuds.

AB InBev adds on-pack nutrition labels to Bud Light beer in the US
28/01/2019 - 08:25
AB InBev has introduced an on-pack ingredients label to its Bud Light beer in the US alongside a new secondary packaging design.

Big consumer brands roped into promoting re-usable containers
28/01/2019 - 08:17
In the environmentalists’ mantra “reduce, re-use, recycle” almost all of the attention has been paid to recycling. Now some of the world’s biggest consumer brands are trying to shift the focus to the second R, with a programme that provides products in reusable containers that can be returned for a refund.

SA's war on plastic bags appears to be working
23/01/2019 - 08:40
With more restaurants saying no to plastic straws in South Africa, and amid a concerted effort from retailers to cut down on the use of one-time plastics in their products, the move against plastic appears to be is resonating with the wider public, too.

Corona to introduce plastic-free rings on its beer cans
30/11/2018 - 09:07
Mexican lager brand Corona will pilot plastic-free six-pack rings which are made from plant-based biodegradable fibres, with a mix of by-product waste and compostable materials.