Apple vs Blackberry : May the best fruit win
Mar 5th, 10:59
Ceres Fruit Juice, one of South Africaâs most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to Liqui-Fruitâs recent release of the Liqui-Fruit BlackBerry Flavour.
âWe thought we would have a bit of fun by responding to Liqui-Fruitâs recently launched blackberry flavour by launching a limited edition apple, just like competing handset brands out there â says Nabeel Schrueder, Brand Manager, Ceres.
As part of the launch, Ceres has released an exciting interactive online game which can be found on the Ceres Facebook Page. The tongue in cheek game encourages users to âroot out the cheeky blackberryâs that have snuck into the beautiful Ceres Valleyâ to stand a chance in winning one of seven Apple iPhone 5âs. The game consists of the Ceres Limited Edition Apple clearing the valley of all the sneaky blackberryâs by shooting apples at their competitor.
The Ceres Limited Edition 200ml Apple packs are available from March at all participating petrol station forecourts and Fruit and Veg Cityâs.
For more information please visit the Ceres Facebook Page or follow us on Twitter @ceresfuitjuiceClick here for more information on Ceres Fruit Juices
Liqui-Fruitâs 330ml pack size range offering has been extended due to the success of the ergonomically designed, re-sealable Tetra Prisma pack, with the DreamCapâ˘26.
The Lipton ice tea brand will be launching a disruptive limited edition pack this year with unique graphics to create excitement and engagement with its core target market of millennials (18 â 25 year olds).
Liqui-Fruit Vitality with Superseedâ˘ is now available in a resealable, 330 ml Tetra Prisma pack with the DreamCapâ˘26, an innovative cap design. The pack is opened with one single, easy twist of the cap that can be re-sealed for later enjoyment.
For years, Mountain Dew has inspired youth around the globe to live their lives to the fullest and seek out all the exhilaration the world has to offer. Mountain Dew is primed to take your market by storm.
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