aQuellé gets active at the Mandela Day Marathon
aQuellé - Sep 10th, 15:41
aQuellé joined marathon runners from around the country at this year’s Mandela Day Marathon on 25 August. The race saw thousands flocking to the iconic Mandela Capture Site for a weekend of activities from mountain biking to running for fun, spending time with family and some beating their personal bests.
Suzelle Stegen, Marketing Manager at aQuellé, explains, “We brought participants refreshment over the weekend but also encouraged them and spectators to #BeActive. Our interactive step-a-thon saw many participate against each other, and having a wonderful time getting active – enjoying life the natural way. Our 750ml natural spring water now has a bright yellow cap for easy identification, and consumers can be active at the flip of the cap.”
aQuellé met all the runners with a refreshing bottle at the finish and look forward to hydrating all their active consumers with their natural spring water – for all-year-round hydration.
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aQuellé has come out tops in the bottled water category in the Ask Afrika Icon Brands survey. The survey measures brand relevance across all segments of the South African demographic, and is all about which brands are used by South Africans and used loyally across the spectrum.
Water, as a natural element, is not fixed, but naturally flows and changes, while retaining its essential properties. For the past 20 years, aQuellé has been spreading joy and now, just like water refreshes and revitalises, the logo and packaging has been given a refreshing new look while retaining its essence of Real Joy.
When members of a small Kranskop community drilled down in search of water to meet the daily needs of community members, they could not have known that from it would spring one of South Africa’s purest and most beloved water brands – aQuellé.
aQuellé recently concluded their “Triple the Joy” campaign, which saw the brand travel over 4800 kilometres across South Africa and distribute bottles of aQuelle and gifts to children and adults in various communities.