aQuellé travels SA to triple the joy
Issued by Good News Lab on behalf of aQuellé - Oct 26th 2018, 11:39
aQuellé recently concluded their “Triple the Joy” campaign, which saw the brand travel over 4800 kilometres across South Africa and distribute bottles of aQuelle and gifts to children and adults in various communities.
According to aQuellé marketing manager, Suzelle Stegen, three Limited Edition flavours were introduced to South Africa in 2017, with consumers being given the chance to vote for their favourite flavour to stay.
“We had intended to choose just one flavour when the campaign ended, but our consumers absolutely loved all three! Granadilla, Watermelon and Apple were all added to our range then. In response, we also multiplied our giving back to the community,” said Stegen.
With Triple the Joy to spread, the Granadilla, Watermelon and Apple mascots visited various communities across South Africa, surprising children and adults with aQuelle, meals and donations such as gazebos, playground equipment, schoolbags and stationery.
“The premise behind the community campaign was that joy is meant to be shared. So, we asked the public to share stories on social media about organisations they knew of that deserved a bit more joy. We were really touched by what we heard and selected some to visit,” said Stegen.
aQuelle visited Careways Siyanakekela Centre in KwaNdengezi, where intellectually impaired adults take part in activities that help them build self-esteem and find their places in the community.
Next, they surprised the Goldhill Legends Netball Club in Mitchell’s Plain, Cape Town. The club draws players from the surrounds.
The third stop was Bloemfontein, where aQuelle shared joy with Reach Our Community (ROC), a multi-purpose community centre that cares for and addressed the challenges faced by orphaned children.
The campaign wrapped up with a visit to Maqhogo in the Tugela Valley, where children from the community were treated to a fun day with aQuelle.
“Our brand essence is ‘real joy’, and in bringing some moments of joy to these unique communities has in turn given us Triple the Joy!” said Stegen.
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aQuellé joined marathon runners from around the country at this year’s Mandela Day Marathon on 25 August. The race saw thousands flocking to the iconic Mandela Capture Site for a weekend of activities from mountain biking to running for fun, spending time with family and some beating their personal bests.
aQuellé has come out tops in the bottled water category in the Ask Afrika Icon Brands survey. The survey measures brand relevance across all segments of the South African demographic, and is all about which brands are used by South Africans and used loyally across the spectrum.
Water, as a natural element, is not fixed, but naturally flows and changes, while retaining its essential properties. For the past 20 years, aQuellé has been spreading joy and now, just like water refreshes and revitalises, the logo and packaging has been given a refreshing new look while retaining its essence of Real Joy.
When members of a small Kranskop community drilled down in search of water to meet the daily needs of community members, they could not have known that from it would spring one of South Africa’s purest and most beloved water brands – aQuellé.