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Batiste Instant Hair Refresh
Batiste Instant Hair Refresh

Batiste Instant Hair Refresh – a hit with South African consumers

BRAND ACTIVITY

Issued by Plato Communications on behalf of Acdoco SA - Jul 12th 2017, 10:34

Sold in over 50 countries around the world and recognised as the world’s leading dry shampoo, Batiste refreshes hair between washes – without a drop of water - leaving it feeling gorgeously clean and fresh, with added body and texture. Whether you want to revitalise it, oomph it, nourish it, or show a hint of colour, Batiste is leading an international hair care revolution.

Trials conducted in South Africa, focussing on natural and synthetic hair across the 18-35 age group showed that Batiste Dry Shampoo was a popular choice because there is no need to wet the hair in order to wash it; it’s hassle-free; comes in a number of different variants; it is suitable for different hair types and colours; it reduces the oil which flattens hair; Batiste Dry Shampoo helps the hair retain moisture and doesn’t dry out hair – and as a bonus, it smells great and offers an instant fresh feeling! “44% of the respondents said they wash their hair twice a month, but that same percentage wish they could wash their hair every day – which, with Batiste™, is convenient and effective,” says Dana Leibovitz, Shopper Marketing Manager Designate at ACDOCO.

Batiste Dry Shampoo truly is on everyone’s lips, as even famous celebrity hair stylists rave about the product and how it gives ladies that extra little something to make their hair look and feel great. What’s more, one of Beyonce’s hair stylist who endorses Batiste used the product for Beyonce’s performance at the Super Bowl half time show.

Specifically formulated to banish oily roots and revitalise dull, lifeless hair Batiste contains a unique rice starch formula that absorbs grease and is light on your hair, so it won’t weigh it down or leave a heavy residue. Simply spray Batiste onto your roots, massage in thoroughly using your fingertips and then brush it out for maximum glamour - in minimal time.

“Looking good is important to anyone, boosting confidence and helping you feel great,” says Leibovitz. “Batiste helps restore hair, adding body and texture to any type of hair in a fraction of the time it would take with ordinary shampoo. The combination of excellent results and lightning speed make Batiste a go-to option for any woman”.

Batiste is available in South Africa at Clicks and Dis-chem. The range consists of 7 variants including Batiste Original Dry Shampoo, Tropical, Blush, Dark Brown, Fresh, Cherry, Volume XXL and there is also a conditioning range for smooth and shiny looking hair - Smoothing Conditioner and Strength & Shine. Additionally, Original, Tropical and Blush are available in handbag-sized 50ml variants. Batiste is available in-store at a RSP of R 69.99 for the 200 ml core range, R 79.99 for the 200 ml premium range and R 39.99 for the 50 ml range.

Click here for more information on Acdoco SA 

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