Bavaria announces Comrades Marathon sponsorship by celebrating veteran race runner
Issued by Bespoke Consult PR - May 28th, 12:59
Bavaria, South Africa’s leading 0.0% beer brand, recently announced a three-year sponsorship deal with the prestigious Comrades Marathon. In order to celebrate the sponsorship announcement, Bavaria has created an emotional video celebrating Maurice Rosen, a veteran runner of the race who will be competing for his 36th Comrades finish this year – summing up the qualities of tradition, bravery, resilience and tenacity that the race is known for.
The 87km ultra marathon is one of South Africa’s best-loved races and known around the world as ‘the Ultimate Human Race’. It is also the world’s oldest marathon and annually attracts more than 24 000 international runners, along with global interest.
The Bavaria brand ethos aligns seamlessly with what the Comrades representS; a celebration of unity of all walks of life of South Africans come together to conquer this monumental challenge.
The campaign highlights Bavaria’s 0.0% malt products - the ideal drink for those living an active life. The isotonic properties of malt aid post-sports recovery, which is why the category is one of the fastest growing of its kind.
As South Africa celebrates Women’s Month this August, Bavaria magnifies and highlights the vital role that women play in society: the mothers who raised us, and the daughters who continue to bind families together. Women are a source of power and a symbol of progress. Indeed, they are the very fabric that weaves our great nation together.
The 3rd annual Soweto Kota Festival will take place on 7 and 8 September 2019, and SASKO, the experts in milling and baking, is proud to announce it has renewed its sponsorship for a third year.
Blowing the nose frequently, because of allergies, colds or flu, can leave the delicate skin around the nose and lips chapped, red and sore. Letibalm, formulated specifically to protect and care for the lips, nose and the skin in-between, now has an improved formula and there’s a new addition to the family – new Letibalm Junior Nose and Lips Repair Fluid.
KWV Brandy is proud to announce that it cinched another award in a major spirits competition.
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