Bavaria announces Comrades Marathon sponsorship by celebrating veteran race runner
Issued by Bespoke Consult PR - May 28th, 12:59
Bavaria, South Africa’s leading 0.0% beer brand, recently announced a three-year sponsorship deal with the prestigious Comrades Marathon. In order to celebrate the sponsorship announcement, Bavaria has created an emotional video celebrating Maurice Rosen, a veteran runner of the race who will be competing for his 36th Comrades finish this year – summing up the qualities of tradition, bravery, resilience and tenacity that the race is known for.
The 87km ultra marathon is one of South Africa’s best-loved races and known around the world as ‘the Ultimate Human Race’. It is also the world’s oldest marathon and annually attracts more than 24 000 international runners, along with global interest.
The Bavaria brand ethos aligns seamlessly with what the Comrades representS; a celebration of unity of all walks of life of South Africans come together to conquer this monumental challenge.
The campaign highlights Bavaria’s 0.0% malt products - the ideal drink for those living an active life. The isotonic properties of malt aid post-sports recovery, which is why the category is one of the fastest growing of its kind.
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