Advertise with

Shared value project celebrates 16 000 trees this Arbor month.
Shared value project celebrates 16 000 trees this Arbor month.

BOS Brands celebrates 16 000 trees this Arbor month


Issued by Twiga Communications - Sep 13th 2017, 15:03

South African Abor Week, which celebrates the beauty and importance of trees between 1-7 September every year, also promotes the need to plant and maintain trees across South Africa; it has done so since the 1970s.

In South Africa, trees are a crucial part of the environment, particularly in disadvantaged communities which are usually characterized by desiccated and bare areas. This year, during Arbor Week, BOS Brands, a popular local Ice Tea manufacturer is thanking its customers and consumers for helping to plant 16 214 trees since it launched seven years ago – achieved by it’s tree pledge; to plant and maintain one tree for every 2000 units sold. This is a significant milestone towards its target to plant and maintain 50 000 trees in Southern Africa by the year 2020.

Together with school children from Vuleka School in Randburg, Johannesburg, BOS and their partners Not-for-Profit organisation (NPO) Greenpop ceremoniously planted another 20 indigenous trees for Arbor Week (Tree 16 215 to Tree 16 234).

Vuleka School is attended by learners from previously disadvantaged backgrounds. Melanie Sharland, Managing Director of the Vuleka Schools Group says, “Our mission is to make sure that our students become responsible citizens of the world who are aware of their role on their environment. The Tree Planting day ties up with our curriculum, because it teaches pupils to take ownership of their environment and that it is up to their generation to take what they have learned forward and continue to encourage a sustainable environment for themselves and for future generations.”

BOS Brands is passionate to do their bit and give back to society in a meaningful way. The tree pledge enables BOS to make a tangible difference to the communities where planting efforts have been conducted.

Vuleka School welcomes the BOS-GreenPop partnership’s efforts to educate its learners about the importance of trees for a sustainable environment and to encourage long term green living.

Statistics show that over 50 000 forests the size of soccer fields are cut down every day, in so doing emitting thousands of tonnes of harmful carbon dioxide into the environment. BOS is playing its part in curbing this destruction because, for every tree that is planted, 10kg worth of carbon dioxide is reversed.

Grant Rushmere, the entrepreneurial Founder of BOS Brands explains, “It has never been more critical for corporates to become involved in creating shared value and we hope that through our actions we can inspire consumers as well as other businesses to join the BOSify principle; namely to balance and neutralise the effect of consumerism with environmental regeneration.”

BOS Brands has been invested in planting trees since its first can of Ice Tea was sold in 2010. The company thanks all their customers and consumers for partnering with them and GreenPop in the journey towards planting Tree Number 50 000 by 2020 - or sooner.


Related Activity

Deep Heat introduces new trio of heat therapy patches21
Deep Heat introduces new trio of heat therapy patches
In an effort to offer consumers a full pain care solution, Mentholatum has extended their Deep Heat patch offering with three new specialised variants.
McCain Do Good Be Good Program benefiting local Gauteng communities20
McCain Do Good Be Good Program benefiting local Gauteng communities
Be Good, Do Good is at the heart of everything that McCain South Africa does. This led to the launch of their food donation programme in April 2017. Since then McCain Food South Africa has made it their mission to spread joy and happiness to those who need it most through food.
Dr Soldan's sugar-free Em-eukal sweets13
Dr Soldan's sugar-free Em-eukal sweets
Em-eukal sugar-free sweets are imported from Germany and come in four delicious flavours: Eucalyptus (fresh minty), Ginger-Orange (spicy citrus), Lemon (refreshingly tangy) & Salvia (zesty sage).
Vital Health Foods issues product recall on Mini Corn Cakes and Mini Rice Cakes08
Vital Health Foods issues product recall on Mini Corn Cakes and Mini Rice Cakes
Vital Health Foods has issued an immediate recall of its Mini Corn Cakes and Mini Rice Cakes as a precautionary measure following an investigation into two consumer complaints regarding metal fragments found within the products.

Try these recipes

Peppermint Crisp Tart 19
Peppermint Crisp Tart
Sticky-licious is the word!
Curried Eggs 19
Curried Eggs
A healthy take on a traditionally creamy classic.
Gordon’s Gin & Juice15
Gordon’s Gin & Juice
This is an old time classic cocktail loved by many for it’s refreshing qualities. This is a perfect cocktail for late breakfast and early brunches, sunsets and afternoon drinks.
Berry Panna Cotta with Boozy Strawberries 13
Berry Panna Cotta with Boozy Strawberries
A striking dessert – and so easy!