Cadbury Dairy Milk introduces a new box-office hit
Issued by Plato Communications on behalf of Mondelez SA - Apr 26th, 08:46
This May, Cadbury Dairy Milk premieres the latest flavour in its Marvellous Creations range – Popcorn Jelly Cola! This box office hit combines cola jellies, crunchy popcorn and popping candy, all wrapped up in delicious Cadbury Dairy Milk chocolate. The result - an unexpected taste combination that makes a night in feel like a night out at the movies.
The Marvellous Creations core variant, Jelly Popping Candy, has already become a firm favourite with consumers, offering a uniquely shaped, chunky eating experience and larger-than-normal slab size that is ideal for family sharing. With the introduction of the exciting new Popcorn Jelly Cola variant, Cadbury Dairy Milk takes a bold leap into a whole new taste experience.
Now that we’ve piqued your interest - what better way to celebrate this delicious ‘movie inspired chocolate’ than by enjoying a night at the movies with a sweet combo deal? From 1st May to 30th June, movie-goers can treat themselves to the new Marvellous Creations Popcorn Jelly Cola slab at Ster-Kinekor cinemas nationwide, either as a standalone purchase or as part of a special combo deal.
“Launching this tasty new Marvellous Creations chocolate slab at our cinemas will certainly be a treat for our customers. The ingredients are every movie-goers favourite treats wrapped into one generous chocolate bar, and will certainly add a delicious moment to their movie experience,” comments Motheo Matsau, Chief of Marketing and Sales of Ster-Kinekor Theatres.
In addition to the exclusive Ster-Kinekor partnership, look out for Cadbury Dairy Milk Marvellous Creations Popcorn Jelly Cola, in stores nationwide in a generous 160gm slab.
“We are thrilled to cameo Cadbury Dairy Milk Marvellous Creations Popcorn Jelly Cola to consumers,” says Grant van Niekerk, Mondelez Category Lead for Chocolate. “While a perfect fit at the movies, this innovative flavour is also a great solution for consumers who are looking for that at-the-movies feeling, at home. We are excited to see consumer’s reactions when they try this new moreish Marvellous Creations variant.”
Cadbury Dairy Milk will also be running interactive movie-related competitions on its social media pages, offering fans the chance to win Marvellous Creations hampers, including free tickets to watch their favourite movies at Ster-Kinekor cinemas.
Follow @CadburyDairyMilkSA on Facebook and @Cadbury_SA on Twitter for more information on the premiere of our newest box-office hit - Marvellous Creations Popcorn Jelly Cola - coming to participating retailers – and Ster-Kinekor cinemas – this May! #MarvellousMovies
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