Cadbury Dairy Milk introduces a new box-office hit
Issued by Plato Communications on behalf of Mondelez SA - Apr 26th 2017, 08:46
This May, Cadbury Dairy Milk premieres the latest flavour in its Marvellous Creations range – Popcorn Jelly Cola! This box office hit combines cola jellies, crunchy popcorn and popping candy, all wrapped up in delicious Cadbury Dairy Milk chocolate. The result - an unexpected taste combination that makes a night in feel like a night out at the movies.
The Marvellous Creations core variant, Jelly Popping Candy, has already become a firm favourite with consumers, offering a uniquely shaped, chunky eating experience and larger-than-normal slab size that is ideal for family sharing. With the introduction of the exciting new Popcorn Jelly Cola variant, Cadbury Dairy Milk takes a bold leap into a whole new taste experience.
Now that we’ve piqued your interest - what better way to celebrate this delicious ‘movie inspired chocolate’ than by enjoying a night at the movies with a sweet combo deal? From 1st May to 30th June, movie-goers can treat themselves to the new Marvellous Creations Popcorn Jelly Cola slab at Ster-Kinekor cinemas nationwide, either as a standalone purchase or as part of a special combo deal.
“Launching this tasty new Marvellous Creations chocolate slab at our cinemas will certainly be a treat for our customers. The ingredients are every movie-goers favourite treats wrapped into one generous chocolate bar, and will certainly add a delicious moment to their movie experience,” comments Motheo Matsau, Chief of Marketing and Sales of Ster-Kinekor Theatres.
In addition to the exclusive Ster-Kinekor partnership, look out for Cadbury Dairy Milk Marvellous Creations Popcorn Jelly Cola, in stores nationwide in a generous 160gm slab.
“We are thrilled to cameo Cadbury Dairy Milk Marvellous Creations Popcorn Jelly Cola to consumers,” says Grant van Niekerk, Mondelez Category Lead for Chocolate. “While a perfect fit at the movies, this innovative flavour is also a great solution for consumers who are looking for that at-the-movies feeling, at home. We are excited to see consumer’s reactions when they try this new moreish Marvellous Creations variant.”
Cadbury Dairy Milk will also be running interactive movie-related competitions on its social media pages, offering fans the chance to win Marvellous Creations hampers, including free tickets to watch their favourite movies at Ster-Kinekor cinemas.
Follow @CadburyDairyMilkSA on Facebook and @Cadbury_SA on Twitter for more information on the premiere of our newest box-office hit - Marvellous Creations Popcorn Jelly Cola - coming to participating retailers – and Ster-Kinekor cinemas – this May! #MarvellousMovies
Click here for more information on Mondelez
Sports is such a big part of South African culture and it brings people together in the best possible way! Throughout the months of August and September 2017, Cadbury Lunch Bar, South Africa’s most iconic chocolate bar, asked fans to bring #MuchMuchMore by donating sport balls to underprivileged communities across the country.
Available in generous 320g packs, Cadbury Heroes has everyone’s favourite chocolates in miniature variants, including Cadbury Lunch Bar, Cadbury Chomp, Cadbury Flake, Cadbury Dairy Milk and Cadbury Dairy Milk Top Deck.
On the 1st August, Cadbury launched the Join the Joy Ride competition, where consumers could stand a chance of winning their very own customised Jeep Wrangler.
The fresh breath expert introduces new Clorets 40 Minutes which includes Actizol™ with EXTRA Chlorophyll, giving you the confidence to linger longer.