Cadbury Dairy Milk launches special limited-edition Peter Rabbit™ Milk Chocolate Egg
Issued by Plato Communications - Feb 20th 2018, 09:10
Cadbury Dairy Milk is egg-cited to announce the launch of a special limited-edition Peter Rabbit™ Milk Chocolate Egg with delicious Astros inside. This mouth-watering egg is sure to delight consumers this Easter.
The launch of this egg will also form part of a bigger partnership with Sony Pictures where the beloved Beatrix Potter storybook character Peter Rabbit™ will be making the jump onto the big screen, with the movie set to launch in cinemas nationwide on March 30.
“There are certain treats that we just can’t help but think about when specific holidays come around — and eggs are synonymous with Easter”, says Grant Van Niekerk, Mondelez SA Category Lead for Chocolate.
“We are also very excited about our partnership with Peter Rabbit™. The adventurous character and comedic story resonated well with our brand and presented a great opportunity to include an Easter offering.”
The Peter Rabbit Cadbury Dairy Milk Chocolate Easter Egg, filled with Astros, will be in participating retailers from mid-February 2018 at a recommended retail price (RSP) of R39.99 (priced at the retailer’s discretion).
Click here for more information on Mondelez
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