Advertise with

The latest blockbuster commercial from a Glass and a Half Full Productions
The latest blockbuster commercial from a Glass and a Half Full Productions



May 16th 2011, 07:24

This winter, Cadbury Dairy Milk embarks on another story of joy as the much-loved chocolate brand presents their latest blockbuster commercial from a Glass and a Half Full Productions. Following in the giant footsteps of the drum-playing Gorilla and the high-flying Ostrich, the new installment -‘Balloons’ is the brand’s next appointment of joy.

Created in conjunction with Ogilvy Johannesburg and directed by Eric Van Wyk of Bouffant, the commercial captures a shared moment of joy when a single purple balloon disrupts the focus of a student in a usually-serene setting on a hillside. He is summoned by the grand master to explain – but instead of taking the student to task, he unexpectedly ‘lets loose’ in a surprising way! Thousands more balloons fill the room, leading to a joyous celebration by everyone.

“A Glass and Half Full Productions is a magical interruption and not a traditional marketing campaign. It is big and experiential and gets consumers to feel the brand, to talk about it and to love it” explains Mike Middleton, Marketing Director, Kraft Foods South Africa. “When you watch the commercial you feel nothing but immense joy, the same joy you feel when eating Cadbury Dairy Milk chocolate.”

The commercial will be supported by a full 360 degree communication campaign including grand in-store point of sale units, radio, web, outdoor, public relations as well as an exciting on-pack promotion with over R500, 000 in Joy vouchers up for grabs.

“South Africans feel a special affection for Cadbury Dairy Milk Chocolate and the ‘Balloons’ campaign continues to build on that strong emotional connection” says Middleton. “We look forward to taking consumers up, up and away with another epic story of joy” concludes Middleton.
The Balloons commercial will officially be let loose in South Africa on Sunday May 15 in a road block across all major TV Channels from 7:55pm. Click here for more information on Cadbury 

Related Activity

New Cadbury Perk: A double hit of energy!25
New Cadbury Perk: A double hit of energy!
Get ready to jump start your taste buds with the launch of new Cadbury PERK - a twin pack consisting of two crispy wafer chocolate bars super-charged with glucose for an instant energy hit.
NEW Stimorol TasteTwist - flavour changing gum!05
NEW Stimorol TasteTwist - flavour changing gum!
Imagine chewing what seems like an ordinary piece of gum, but suddenly the flavour completely changes! You may think you have done this with your mind or maybe what you are experiencing is just a fantasy. Is someone playing mind tricks on you? No, it’s a reality, a ground breaking innovation from Stimorol called TasteTwist – it’s Flavour-Changing gum!
Cadbury P.S. ‘tells it like it is’ with a striking new look04
Cadbury P.S. ‘tells it like it is’ with a striking new look
Cadbury P.S., one of South Africa’s favourite chocolate brands, has introduced a striking new pack design with a colourful attitude that tells it like it is.
Global NEW look & feel for SA’s favourite chocolate03
Global NEW look & feel for SA’s favourite chocolate
South Africa’s best loved chocolate Cadbury Dairy Milk has introduced a bold new look consistent with the brand’s global identity. The iconic brand, which is produced in four continents and sold in over 30 countries worldwide will now have one recognisable look throughout the world.

Related News

Lindt & Sprüngli sees group sales rise 3.1% in first half
27/07/2017 - 16:15
Confectionery firm Lindt & Sprüngli has posted a group sales increase of 3.1% to CHF 1.55 billion in the first half of its financial year.

Premier Foods agrees deal with Mondelēz to renew Cadbury marketing license
08/05/2017 - 13:06
Premier Foods has revealed an agreement with Mondelēz International to renew the company’s licence to produce and market Cadbury branded goods in new potential markets in the likes of China, India and Japan.

Cadbury warns Brexit may cause chocolate bars to shrink
28/03/2017 - 10:33
First it was the shrinking of the Toblerone bar. Now, Cadbury's has announced that it has to pare down the size of its chocolate or raise prices, after Brexit.

Hershey going bigger in Times Square
20/07/2016 - 10:09
The Hershey Company is moving its popular store in Manhattan’s Times Square to a much larger location.

Your chocolate gets smaller but pricier
13/07/2016 - 15:59
CONSUMERS are getting less bang for their hard-earned bucks as manufacturers downsize their products to contain costs. Prices, however, have remained the same and, in some cases, increased.