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Caffeine shampoo is a hit amongst South Africans
Caffeine shampoo is a hit amongst South Africans

Caffeine shampoo cleans up in SA

BRAND ACTIVITY

Issued by Leap Communications on behalf of Acdoco - May 16th, 16:25

Caffeine shampoo -- which research shows counters hair loss* -- is a big hit among South Africans, selling around 350 000 bottles to men and women in 2017, manufacturers the Dr Wolff Group has announced.

Announcing its 2017 results, managing partner Eduard R Dörrenberg said the German-based Dr Wolff Group achieved a turnover of €297.5 million, five percent up on 2016. This included a 13 percent increase in exports (to over 50 countries). Turnover had almost tripled since 1998 as the company continued developing innovative products that offer “solutions to people’s problems”.

In South Africa, Plantur 39 Phyto-Caffeine Shampoo for women over 40 broke through the 100 000 bottles sales threshold last year while Alpecin Caffeine Shampoo notched up almost 250 000 unit sales, securing double-digit growth in SA for the German-based company which discovered that a caffeine-based formula helps prevent hair loss*.

Surveys show that in SA two-thirds of men between 35 and 55 and almost 40% of women over 40 experience abnormal hair loss*.

Contributing to SA’s 2017 growth was the launch of Alpecin Sport Caffeine Shampoo CTX for physically active men who experience hair loss*. This year, the company launched Alpecin Hybrid Caffeine Shampoo for dry, sensitive scalp and to counter hair loss* in men. It plans to introduce a new caffeine-based colour shampoo for women later in 2018.

The Dr Wolff Group is co-sponsor of professional cycling outfit, Team Katusha Alpecin, which this year features its first South African rider, Willie Smit.

In SA, Alpecin and Plantur products are distributed by ACDOCO SA and are sold through Dis-Chem, Clicks, major pharmacies and selected Pick n Pay, Checkers and Spar stores.

(* without a result of a medical condition)

Click here for more information on ACDOCO SA 

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