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Chivas is shaking up the Scotch whisky category with the launch of Chivas XV.
Chivas is shaking up the Scotch whisky category with the launch of Chivas XV.

Chivas set to shake things up in the Scotch Whisky category with new Chivas XV

NEW PRODUCTS

Issued by Moon Walk Communications - Jun 3rd, 14:43

Chivas is shaking up the Scotch whisky category with the launch of Chivas XV - a 15-year-old blend that challenges conventions around how and when to enjoy Scotch whisky.

Continuing Chivas’ tradition for expert blending, Chivas XV is aged for a minimum of 15 years and selectively finished in Grande Champagne Cognac casks, bringing together two of the world’s most prestigious spirits to seamlessly blend tradition and innovation. The use of Grande Champagne Cognac casks delivers a rich, refined and velvety interpretation of the traditional Chivas house style.

This combination provides the perfect taste profile for a wide range of contemporary serving styles, encouraging whisky fans to enjoy their favourite spirit in a whole new way - from Chivas XV shots to cocktails, designed to emphasize the quality and rich flavour of the whisky during high-energy celebrations. In fact, this expression has been created with the energy of the celebratory consumption occasion in mind.

Blue Masoka, Brand Manager for Chivas South Africa, explains: “South Africans love to celebrate with a glass of their favourite drink, and the Chivas XV was created for whisky drinkers to raise a glass of their preferred spirit at the next celebration. We also know that Scotch whisky fans are looking for new ways in which to enjoy their favourite drink and Chivas XV is the perfect expression to experiment with, to create new tastes, along with memorable experiences that live on long after the occasion.’

Chivas XV, named in a nod to both the age statement and the style of traditional Cognac classification, features a contemporary new look, while also sharing the same iconic bottle shape that helps to make Chivas whiskies so recognisable around the world. It's available in an eye-catching clear bottle with a sophisticated gold outer carton, making it the perfect celebratory purchase or gift.

Chivas XV is on sale at leading liquor outlets across the country, including Makro, Ultra, Liquor City, Lifestyle Liquormarket, Spar Tops, Checkers, Shoprite, Picardi Rebel and Diamonds. It retails at R579.95 per bottle.
 

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