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Clover donates 1400 litres of milk to needy communities in the Eastern Cape

Clover donates 1400 litres of milk to needy communities in the Eastern Cape
Clover donates 1400 litres of milk to needy communities in the Eastern Cape
Clover donates 1400 litres of milk to needy communities in the Eastern Cape
Clover donates 1400 litres of milk to needy communities in the Eastern Cape

Clover donates 1400 litres of milk to needy communities in the Eastern Cape

BRAND ACTIVITY

Aug 17th 2012, 11:06

Clover understands that making the lives of South Africans Way Better each day is as much about reaching out to those in need as it is about producing dairy products that consistently meet Clover’s high standards.

Recently, what started out as part of an image revamp for Clover Long-Life Milk resulted in the company donating 1400 litres to several communities in need based near the Clover factory in Port Elizabeth - putting the saying “Charity begins at home” into action.

Clover’s much-loved Long-Life Milk is set to receive a makeover thanks to the recent launch of the company’s new packaging. Designed with improved functionality in mind, the Clover Long-Life Milk packagingwill now offer enhanced opening, pouring and resealing, making it way easier to use than before.

In the meantime, Clover needed to supply 1400 empty 1l cartons for new point of sale and advertising material. Senior Brand Manager Sherian King explains: “We needed empty cartons, but didn’t want to throw the milk away. We thought we could use the milk to benefit a community in need rather than waste it.”

Mark Lawler, Ministry Director at Combined Christian Ministriesto the Poor (CCMP) ensured that
the milk was decanted from all 1400 Clover Long Life Milk cartons and distributed to several organisations that work in underprivileged communities around Port Elizabeth.

The bulk of the milk was distributed to more than 150 children who attended a holiday club programme at the UbomiObutsha Centre as well as to various other homes the CCMP supports through the organisation’s High Risk OVC Interventions Programme. Some of the milk was given to the volunteers who gave their time to help empty the cartons and fill all the plastic bottles necessary to transport the milk. More was used as part of a teen holiday community outreach activity to a local old age home, while the rest was distributed by tireless volunteers to 10 other projects.

“All were extremely grateful to receive the milk donation,” says Mark. “These are all projects with which we have a long-standing relationship of support, and through them, the milk may even have spread further!”

“I am personally overwhelmed again and again at the great impact even just a little giving from our ‘excess’ has on the lives of those who have so little.Thank you [Clover] for remembering them and partnering with a few organisations who tirelessly continue working to make our country a better place from the ground up.”Click here for more information on Clover Milk 

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