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Clover Makes its Milk “Way Better” With their new Shelf Life Extension

Clover Makes its Milk “Way Better” With their new Shelf Life Extension
Clover Makes its Milk “Way Better” With their new Shelf Life Extension

Clover Makes its Milk “Way Better” With their new Shelf Life Extension


Oct 29th 2012, 09:09

Keeping at the forefront of innovation in the dairy industry, Clover is launching an Ultra Pasteurised milk variant, which bridges the gap between fresh and long-life milk, and features a shelf-life of 30-days from the day of packing. In addition, consumers living in KwaZulu-Natal and Inland regions can now expect their fresh milk to last up to 18 days.

The Shelf-Life Promise

As milk’s market leader in South Africa, Clover is at the forefront of technology and innovation and nowhere is this more evident than in this shelf-life extension that will surely change consumer buying habits in the future.

“Clover’s perceived quality by consumers has always been a strong contributor to our market leadership. We have built a reputation for quality and our milk delivers on our shelf-life promise. I believe we have achieved this status as a direct result of not only our investment in technology and new equipment, but also in human capital thereby ensuring well-trained operational staff are always on the job,” says Clover senior brand manager, Sherian King.
Technology Inspiring Innovation

“Glycol deep cooling, by way of example, ensures that the cold chain of our milk is maintained at below 4°Celsius while our products remain under our control. Bactofugation units have also been installed at our fresh milk pasteurisation plants to remove certain spoilage organisms capable of surviving the pasteurisation process. This effectively serves to ensure the extended 18-day shelf-life for our fresh milk. In addition, ultra-clean filling machines have been installed to guarantee our shelf-life promise,” explains King.

To achieve the 30-day shelf-life for its new Ultra Pasteurised variant, Clover has also invested in steam injection technology to heat the milk gently using steam, which kills bacteria and preserves the milk for a flavour profile in-between fresh and UHT milk, but closer to fresh milk.

With innovations such as these, it’s not surprising that Clover’s milk is “Way Better” than ever before. Thanks to the brand’s investments in ground breaking new technology, consumers can enjoy the quality and freshness of Clover for longer. Click here for more information on Clover Milk 

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