Consumer Currents — issue 10
CATEGORY ANALYSIS
KPMG - May 31st 2011, 00:00
What's in a name? For many of our Food, Drink and Conumer Goods clients - many of whom have invested significantly in their brands, in some cases for decades - the answer is simply "everything". But brands are facing a new challenge, not just from other mulitnationals with sharper marketing budgets or fresher ideas. This time, the adversary is brands' retail partners. Private labels or store brands - which have historically been inexpensive or generic alternatives to better known brands - have been further transformed over the past couple of years. Cash-strapped consumers, particularly in developed economies, have been looking for lower-priced alternatives in many segments and have increasingly been persuaded to switch from tried and trusted household favourites.
Related Activity
 | 16 MAY |
Twintec, the world’s leading producer of ‘jointless’ steel fibre reinforced concrete (SFRC) flooring is producing a series of Advisory Papers. The papers cover a range of subjects and TAP03 focuses on Value Engineering
 | 14 MAY |
Port Elizabeth’s beachfront was a sea of orange as a record 12 200 runners set off in the 19th annual SPAR Women’s Challenge from King’s Beach on Saturday morning.
 | 14 MAY |
This winter, innovative content publisher New Media once again stirs publishing pots while giving foodies an aromatic treat, with the first scented cover for a food magazine in South Africa.
 | 14 MAY |
The dynamic discipline of marketing communications has been captured in an entertaining and educational way on a new training DVD recently released by the UCT Unilever Institute.
Related News
Best Consumer-Stock Gain Seen Ending on South Africa Valuations
06/02/2012 - 09:15
Jan. 25 (Bloomberg) -- The world’s best-performing consumer stocks have become the lowest-rated by analysts after valuations of South African retailers and food producers climbed to the most expensive levels on record.
HCI’s offer for KWV is unfair, say directors
31/01/2012 - 08:19
The independent members of the KWV board have told KWV shareholders that the R8.50 a share offer from Hosken Consolidated Investments (HCI) is not fair.
Retail September trade growth seen at 6.5%
15/11/2011 - 10:33
Growth in SA’s retail trade sales at constant (2008) prices for September is expected to lose momentum to a decrease of 6.5% year on year (y/y), from a y/y growth of 7.1% in August, according to a survey of leading economists by BusinessLIVE.
SA upbeat over free-trade pact with South American bloc
15/11/2011 - 10:16
Trade and Industry Minister, Rob Davies, says SA stands to accelerate its share of exports with South America’s largest economies, through a free-trade agreement with Mercosur due to come into force next year
Wheat Shippers Battle for Sales as Global Grain Glut Expands: Commodities
14/11/2011 - 09:26
France may lose its place as the second-biggest wheat exporter after failing to win more than a dozen tenders in Egypt, the world’s biggest buyer, as shipments from Russia, Ukraine and Kazakhstan overwhelm markets.
ZaPOP
