Consumers Voted and Tastic is still Number One
Aug 13th 2012, 12:00
Tastic has once again been voted as the No.1 Essential Food brand by South African consumers in the 2012 Sunday Times Top Brands Awards.
The survey evaluates overall brand familiarity, user experience, non-user perception, and actual brand presence in the South African market.
The rice that is known for cooking separate, fluffy and white continues to win the hearts of many meal-preparers.
Over the years, Tastic has delivered on its promise to cook perfectly, every time that is because only superior quality grains are selected to go into your favourite bag of rice.
Here’s to more great years with the brand that will ensure truly great meals for your family and friends.
Thank You for voting Tastic as your favourite.
It’s not just Rice, it’s Tastic.Click here for more information on Tastic
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market.
Parmesan & Saffron, Moroccan Spice & Sweetcorn, Caramelised onion & Cheddar and Sauteed Mushroom flavours is what consumers will soon be preparing as meals for their families.
Tastic invited a range of South African celebrities to participate in interactive cooking demonstrations at the Johannesburg leg of the 2011 Good Food and Wine Show, where they assisted in demonstrating the versatility of the Perfect, Every time brand of rice, Tastic.
Soweto, May 2011: What better event than a wedding to demonstrate and celebrate the quality, versatility and Tastic brand promise of Perfect, Everytime. Tastic sponsored weddings is a three year long initiative whereby Tastic takes its parboiled product directly to its consumers and leverages off its achieved brand loyalty to illustrate the versatility of parboiled rice as well as further educate and penetrate this market in terms of product development and other Tastic products.
Price of imported rice declines - Ghana
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For the third week of February, imported rice recorded the highest drop of twenty percent.
Tiger Brands plans to destroy recalled products
23/10/2014 - 10:19
Tiger Brands will destroy the 17,000 packs of Tastic Simply Delicious sauces and ready-to-eat rice products it is removing from retailer shelves, managing executive Naresh Singh said this week.
Tiger Brands: Grain unit recalls some products
20/10/2014 - 12:07
Tiger Brands’s grains division had recalled certain Tastic Simply Delicious products after tests found traces of colourants in them, the company said.
India prepares tough drought measures
31/07/2012 - 08:16
New Delhi - Indian ministers will meet on Tuesday to discuss measures to deal with a feared drought, including curbs on commodity derivatives, extra subsidies to farmers and the distribution of seeds, but are not expected to ban farm exports.
Slowdown in spending hits Pioneer Foods
19/03/2012 - 08:53
Pioneer Foods said in a trading update on Friday that revenue rose 13% in the five months to the end of February, but volumes fell by an average 4%-6% in the group’s product basket on lower consumer spending.