Continental Outdoor (Zimbabwe) 2nd in 2011 Superbrands awards in Best Media House category
BRAND ACTIVITY
Dec 12th 2011, 09:30
Continental Outdoor Media (Zimbabwe) was awarded 2nd prize – Best Media House category in the 2011 Superbrands awards held at the Rainbow Hotel, last night during a glittering award ceremony, hosted by The Marketers Association of Zimbabwe.
The award comes after barely 6 months of Continental Outdoor entering the Superbrand competition and just over a year after the launch of the Continental Outdoor Media brand in Zimbabwe.
Continental Outdoor were pitted against some of the best media houses in the country that included Barker`s Oglivy, CM & A, Jericho Advertising, MutiMedia, Total Media and Askeland Media, to name but a few.
What is Superbrand of the year?
This annual event seeks to recognise and promote marketing excellence and professionalism by awarding and recognising top brands in Zimbabwe in the various sectors thereby awarding a seal of approval to the outstanding brand of the year. It is in the spirit of developing strong brands, strong companies and a strong economy that the Marketers Association of Zimbabwe has adopted the Super Brand concept. In the same context, a Super Brand is a brand that has the ability to create, maintain, protect and enhance products and services resulting in brand equity.
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