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Daly’s gets a makeover

Daly's revamped packaging
Daly's revamped packaging

Daly’s gets a makeover

NEW PRODUCTS

Nov 3rd 2011, 09:38

In celebrating 130 years as a dilutables category favourite, Daly’s Squash has revamped its image and added a new flavour to its range.

Daly’s Premium boasts a contemporary new look. Its attractive new bottle design is complemented by revitalized purple branding across all its flavour variants. This gives a cohesive feel across Daly’s Premium flavours for maximum visual impact on shelf. It’s also out with the old and in with the new in Daly’s Premium flavour variants. The squash’s Naartjie flavour makes way for a Passion Fruit taste sensation.

Daly’s Premium and Fruity have earned their reputation as brands of quality in the squashes segment with their thick, fruity taste and 10% real fruit juice after dilution. The respective 1.5 litre and 1.25 litre PET bottles of Daly’s Premium and Fruity both dilute to make 7.5 litres of fruity squash.

Daly’s Fruity has recently launched a vitamin fortified option into its range. Daly’s Fruity MultiVit in uplifting Pineapple Coconut is enriched with vitamins A, B1, B3 (Niacin) and B6 (Thiamin). This brand extension is in keeping with an international trend towards fortified beverages. Daly’s Fruity MultiVit helps to supplement the nutritional needs of an increasingly health conscious consumer. The new product offers value for money with added health benefits, making it an attractive option in winter as well.Click here for more information on Daly's 

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