DGB partners with premium brand Fever-Tree
Issued by Total Exposure on behalf of DGB - May 11th, 09:05
DGB is delighted to announce that it now exclusively represents the Fever-Tree range of premium mixers across South Africa.
Since launching in 2005, Fever-Tree has established itself as the world’s leading supplier of premium carbonated mixers, pioneering the premium mixer category by sourcing the highest quality ingredients to create the best tasting, most awarded mixers. Fever-Tree co-founders, Charles Rolls and Tim Warrillow, have travelled extensively in pursuit of the very best quality ingredients – from the Congo to source the purest quinine, to the Ivory Coast, Nigeria and India for its unIque gingers. Their award-winning mixers taste clean, subtle and balanced, with authentic flavours and fine carbonation to perfectly enhance the flavour of high-quality spirits.
Fever-Tree was recently named tonic brand of choice in an independent survey of the world’s top bars and restaurants for the fourth year in a row and continues to receive international acclaim*. The products available in South Africa include Premium Indian Tonic Water, Naturally Light Tonic Water, Elderflower Tonic Water, Mediterranean Tonic Water, Aromatic Tonic Water.
Tim Warrillow, Co-founder and CEO of Fever-Tree comments:
“The appointment DGB is a fantastic opportunity to build further awareness of the brand and deepen our penetration in South Africa. The progressive cocktail culture, skilled bartender community and desire for premium quality products presents a clear opportunity to build consumer appeal across the country. We would like to thank UK Emporium for their hard work and contribution over the past few years. We are excited about working with Tim and his team at DGB to unlock the opportunity through its extensive network and experience in the premium spirits segment in both the On and Off-trade.”
Tim Hutchinson, CEO of DGB Group comments:
“We are delighted to announce our partnership with Fever-Tree in the South African market as the brand has been a global phenomenon. Fever-Tree is a fantastic premium brand to add to our portfolio where we put a lot of emphasis on building brands in the on-consumption sector where this brand will receive an excellent reception as with the growth of premium spirits there is an obvious gap for a premium international mixer”.
Fever-Tree representatives will be visiting South Africa in the coming months, so ask your DGB representative for an opportunity to talk to them about the difference Fever-Tree can make to a premium serve. “After all... if 3/4 quarters of your drink is the mixer, then make sure it’s the best”
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