Drostdy Hof introduces giant limited-edition pack as part of their #CaptureYourMoments campaign
Issued by hyh - Aug 14th 2018, 13:54
Drostdy Hof, a brand built on the foundation of living in the now by pausing to appreciate life’s special moments will be constructing giant-sized versions of their limited edition packs and touring 15 Makro stores across the country with it.
The oversized packs, encourage engagement from shoppers forms part of Drostdy Hof’s #CaptureYourMoments campaign. The campaign celebrates everyday experiences by encouraging consumers to take photos and then brings these photos to life on Drostdy Hof products.
In order to give Makro shoppers a chance to get involved and see what the product could potentially look like, featuring their special moments, Drostdy Hof conceptualised the large limited edition packs. To add even more value, Drostdy Hof will be holding wine tastings at certain Makro outlets.
Makro shoppers will be approached in store and encouraged to have their photo taken. Once captured, these images will be placed on the giant Drostdy Hof limited edition pack and consumers will then be encouraged to enter the digital campaign through the mobi site drostdyhof.com/captureyourmoments/, where they could be featured on digital billboards and on the Drostdy Hof 3L limited edition packs, available in 2019.
“Bringing Drostdy Hof closer to fans and building an emotional connection is important to us as a brand. Through this #CaptureyourMoments campaign, in collaboration with Makro, we hope to bring the campaign directly to shoppers and connect with them in a fun, larger-than-life way,” says Frans Booysen, Marketing Manager of Accessible Wines at Distell.
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