Advertise with fastmoving.co.za
 
 

Giant Drostdy Hof limited edition pack at Makro stores.
Giant Drostdy Hof limited edition pack at Makro stores.

Drostdy Hof introduces giant limited-edition pack as part of their #CaptureYourMoments campaign

BRAND ACTIVITY

Issued by hyh - Aug 14th 2018, 13:54

Drostdy Hof, a brand built on the foundation of living in the now by pausing to appreciate life’s special moments will be constructing giant-sized versions of their limited edition packs and touring 15 Makro stores across the country with it.

The oversized packs, encourage engagement from shoppers forms part of Drostdy Hof’s #CaptureYourMoments campaign. The campaign celebrates everyday experiences by encouraging consumers to take photos and then brings these photos to life on Drostdy Hof products.

In order to give Makro shoppers a chance to get involved and see what the product could potentially look like, featuring their special moments, Drostdy Hof conceptualised the large limited edition packs. To add even more value, Drostdy Hof will be holding wine tastings at certain Makro outlets.

Makro shoppers will be approached in store and encouraged to have their photo taken. Once captured, these images will be placed on the giant Drostdy Hof limited edition pack and consumers will then be encouraged to enter the digital campaign through the mobi site drostdyhof.com/captureyourmoments/, where they could be featured on digital billboards and on the Drostdy Hof 3L limited edition packs, available in 2019.

“Bringing Drostdy Hof closer to fans and building an emotional connection is important to us as a brand. Through this #CaptureyourMoments campaign, in collaboration with Makro, we hope to bring the campaign directly to shoppers and connect with them in a fun, larger-than-life way,” says Frans Booysen, Marketing Manager of Accessible Wines at Distell.




Click here for more information on Distell Wines 

Related Activity

J.C. le Roux sparkles as best brand in SA's townships13
MAY
J.C. le Roux sparkles as best brand in SA's townships
J.C. le Roux, the much-loved sparkling wine brand and South Africa’s first dedicated house of sparkling wines, has been awarded for the fourth time as the winner of the Ask Afrika Kasi Star Brand Champagne/Sparkling Wine category.
Nederburg Auction evolves into Cape Fine & Rare Wine Auction10
MAY
Nederburg Auction evolves into Cape Fine & Rare Wine Auction
The historic Nederburg Auction launched in 1975, has entered an exciting new chapter by evolving into the Cape Fine & Rare Wine Auction which will be held in October this year.
Distell launches new premium wine company 26
FEB
Distell launches new premium wine company
Distell, Africa’s leading wines and spirits producer and marketer, is capitalising on its roots in premium and fine wine and is launching Libertas Vineyards and Estates as a new stand-alone company with ownership of all the premium wine brands.
Nederburg Rhône-style blend achieves “best wine from South Africa” trophy in Hong Kong09
NOV
2018
Nederburg Rhône-style blend achieves “best wine from South Africa” trophy in Hong Kong
Nederburg’s Heritage Heroes The Motorcycle Marvel 2016 has been announced the winner of the “best wine from South Africa” trophy at the 10th annual Cathay Pacific Hong Kong International Wine & Spirit Competition. It also earned a gold award.

Try these recipes

Easy-to-make Glühwein with Place in the Sun Merlot this winter08
JUN
2016
Easy-to-make Glühwein with Place in the Sun Merlot this winter
Warm up this winter while the sun's away with Place in the Sun Merlot. Its bright fresh berry tastes with a hint of oak respond deliciously to some traditional Glühwein spicing. Heart-warming to drink, the wine offers the added bonus of doing good for others.
Drostdy Hof lets you bring the Bokke Gees home with biltong pâté24
MAY
2016
Drostdy Hof lets you bring the Bokke Gees home with biltong pâté
While rugby gees at the stadium or pub is always exciting, sometimes the winter cold makes us want to curl up and stay indoors! Drostdy Hof invites you to make the most of the moment in your own home when South Africa takes on Ireland this June 11.
Place in the Sun with earth, wind, and fire13
MAY
2016
Place in the Sun with earth, wind, and fire
Fairtrade-accredited Place in the Sun wines are kind to the earth and to the people who harvest the grapes. To earn the certification, grapes have to be cultivated according to eco-friendly principles. Place in the Sun also pays a premium for the fruit. The money is used to support health, nutritional, educational and recreational projects decided on by the farm workers involved.
Neighbourhood chef's beef fillet is a treat with Drostdy Hof's Merlot12
MAY
2016
Neighbourhood chef's beef fillet is a treat with Drostdy Hof's Merlot
Red meat and red wine is a classic pairing for a reason! The tannins in reds bond with and soften the protein of the meat, bringing out its savoury flavours and juiciness.