Drostdy-Hof invites consumers to capture their everyday moments in its newest digital campaign
Issued by hyh - Apr 20th, 10:22
Drostdy Hof, a brand steeped in winemaking tradition, and one that is built off the foundation of living in the now by pausing to appreciate life’s smaller moments, has launched a new digital campaign aimed at capturing and celebrating its consumers’ everyday experiences through photography.
The cornerstone of the #CaptureYourMoments campaign, a Drostdy-Hof microsite – available on both iOS and Android devices - will allow consumers to upload three of their favourite photographs from the photo library on their mobile device or from Facebook. Users will then be able to choose a photograph filter and include an optional message, before downloading the photograph montage and sharing it on their own social media channels.
Uploaded photographs will also stand to be featured on a number of 3mx6m branded digital billboards across Johannesburg, Pretoria, and Cape Town, during the months of April and May, bringing the campaign and Drostdy-Hof’s consumers’ experiences to life even further. Users also stand a chance to win 1 of 100 branded digital photo frames displaying their #CaptureYourMoments photographs, to be cherished in their homes or offices and again remind them to stop and live in the moment.
“Drostdy Hof prides itself as being an unintimidating everyday wine for all occasions and wants to encourage consumers to capture and appreciate those everyday moments which often pass by unnoticed. A photograph tells a story of a moment in time and a memory made. No matter the occasion, our everyday experiences should be celebrated and remembered, and Drostdy Hof wanted to do this in an innovative and larger-than-life way,” says Frans Booysen, Marketing Manager of Accessible Wines at Distell.
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