Drosty-Hof tells a different story
Issued by de Kock Communications on behalf of Drosty-Hof Wines - Jul 9th 2014, 13:01
South Africa's enviable warmth and sunshine might be what we think of first when we identify what makes the country special, but in a new TV campaign, for a popular wine brand, winter takes the leading role.
The new Drostdy-Hof commercial relishes the rain, the snow, and even the ice. That's because of their impact on the mountain streams in the Winelands. Once the weather warms, the crystal water will be available to feed the vineyards.
To make the point, the locals living close to De Oude Drostdy, home of Drostdy-Hof wines in Tulbagh, are battling to push a car out of the snow, struggling to dig through the layer of ice covering the soil, and finding their clothes frozen stiff on the washing line.
The cold also tells another story, explains global marketing manager for the brand Deidre Samson. "The winter cold encourages the vines and the fruit trees to go into proper dormancy, conserving their energy before they go into their next cycle of growth. It is also good for flavour development in the ripening fruits.
"We choose our Winelands vineyard locations very carefully, matching grapes with growing sites to ensure that top-quality grapes are delivered to our cellars."
The commercial, shot in Tulbagh, features a few locals, including Peter Nel, who is one of the people pushing the car out of the snow, and Richard Oncke, who grew a beard for his role and is seen striking ice while digging. Both of them live on farms in the area. Nel runs a guest farm while Oncke works in the town.
The commercial, launched to coincide with the brand's new Pure Country positioning and elegant new packaging, goes live in July, in the heart of winter. It will be flighted on television channels including SABC 1, 2 and 3, eTV, kykNET, M-Net Series, Home, E! Entertainment, Style, Food Network, and TLC.
View Drostdy-Hof’s new television commercial below:
Click here for more information on Drosty-Hof Wines
Distell, in partnership with waste beneficiation and implementation partner, Separation at Source (S@S), is launching GreenUp, a progressive community change initiative focused on a cleaner environment, as well as on establishing and formalising effective value chains of operation in the collection, separation and processing of recyclable post-consumer waste within the Western Cape’s Khayelitsha informal settlement.
The new head winemaker at Distell is Andrea Freeborough. Cellar-master at Nederburg since 2015, she will be leaving her position at the Paarl winery at the end of May to take up her new role in overseeing the production of South Africa’s largest wine portfolio.
J.C. le Roux, the much-loved sparkling wine brand and South Africa’s first dedicated house of sparkling wines, has been awarded for the fourth time as the winner of the Ask Afrika Kasi Star Brand Champagne/Sparkling Wine category.
The historic Nederburg Auction launched in 1975, has entered an exciting new chapter by evolving into the Cape Fine & Rare Wine Auction which will be held in October this year.
Try these recipes
Warm up this winter while the sun's away with Place in the Sun Merlot. Its bright fresh berry tastes with a hint of oak respond deliciously to some traditional Glühwein spicing. Heart-warming to drink, the wine offers the added bonus of doing good for others.
While rugby gees at the stadium or pub is always exciting, sometimes the winter cold makes us want to curl up and stay indoors! Drostdy Hof invites you to make the most of the moment in your own home when South Africa takes on Ireland this June 11.
Fairtrade-accredited Place in the Sun wines are kind to the earth and to the people who harvest the grapes. To earn the certification, grapes have to be cultivated according to eco-friendly principles. Place in the Sun also pays a premium for the fruit. The money is used to support health, nutritional, educational and recreational projects decided on by the farm workers involved.
Red meat and red wine is a classic pairing for a reason! The tannins in reds bond with and soften the protein of the meat, bringing out its savoury flavours and juiciness.
The signs are here that South Africa has reached its economic crossroad
03/12/2018 - 11:37
While South Africa attempts to shore up its own economy amid high inflation rates and a stuttering inherited financial system, the continent as a whole continues to grow. The big question, though, is whether South Africa will get left behind in terms of international investment if it doesn’t improve its financial situation, and how to avoid this.
Egypt lifts SA fresh goods ban as listeriosis threat subsides
20/09/2018 - 14:32
The department of agriculture, forestry and fisheries says Egypt's government has lifted its temporary suspension of fresh fruits and vegetable imports from South Africa, which stood as a precaution to prevent the spread of listeriosis there.
Foreword for Sowetan/Sunday World National Stokvel Survey
31/07/2018 - 13:17
Ubuntu is one of those uniquely African concepts that, for many, define what it means to be South African. A beautiful word that exemplifies a philosophy of caring for the welfare of every individual in a community – that special acknowledgement that “I am because we are.” Ubuntu is a spirit that ignites people to work together, for the benefit of all.
Japanese now upbeat about deals with SA
15/05/2018 - 09:42
Trade officials from Japan, who previously had felt sidelined under the Jacob Zuma administration, are in a more buoyant mood, believing that relations with SA have entered a new chapter.
Falling exports take their toll on SA’s current account deficit
09/12/2016 - 12:07
SA’s current account deficit widened more than expected in the third quarter, as the value and volume of exports fell amid weaker output data from the productive sectors of the economy.