Drosty-Hof tells a different story
Issued by de Kock Communications on behalf of Drosty-Hof Wines - Jul 9th 2014, 13:01
South Africa's enviable warmth and sunshine might be what we think of first when we identify what makes the country special, but in a new TV campaign, for a popular wine brand, winter takes the leading role.
The new Drostdy-Hof commercial relishes the rain, the snow, and even the ice. That's because of their impact on the mountain streams in the Winelands. Once the weather warms, the crystal water will be available to feed the vineyards.
To make the point, the locals living close to De Oude Drostdy, home of Drostdy-Hof wines in Tulbagh, are battling to push a car out of the snow, struggling to dig through the layer of ice covering the soil, and finding their clothes frozen stiff on the washing line.
The cold also tells another story, explains global marketing manager for the brand Deidre Samson. "The winter cold encourages the vines and the fruit trees to go into proper dormancy, conserving their energy before they go into their next cycle of growth. It is also good for flavour development in the ripening fruits.
"We choose our Winelands vineyard locations very carefully, matching grapes with growing sites to ensure that top-quality grapes are delivered to our cellars."
The commercial, shot in Tulbagh, features a few locals, including Peter Nel, who is one of the people pushing the car out of the snow, and Richard Oncke, who grew a beard for his role and is seen striking ice while digging. Both of them live on farms in the area. Nel runs a guest farm while Oncke works in the town.
The commercial, launched to coincide with the brand's new Pure Country positioning and elegant new packaging, goes live in July, in the heart of winter. It will be flighted on television channels including SABC 1, 2 and 3, eTV, kykNET, M-Net Series, Home, E! Entertainment, Style, Food Network, and TLC.
View Drostdy-Hof’s new television commercial below:
Click here for more information on Drosty-Hof Wines
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