Advertise with fastmoving.co.za
 
 

Edward Snell & Co imported Single Batch vodka.
Edward Snell & Co imported Single Batch vodka.

Edward Snell & Co launches premium, imported Single Batch vodka in SA

NEW PRODUCTS

Issued by greaterthan.co.za - Jul 4th 2017, 13:30

May 2017 saw SA’s largest privately owned wine and spirit merchants, Edward Snell & Co., launch its latest product to market, Single Batch which is set to take its rightful place within the premium vodka space.

Launched in a bold, contemporary new pack, alongside a strong communication strategy, Single Batch seeks to deliver a premium vodka with a real, meaningful intrinsic difference that is centred around liquid purity. Imported from the United States of America, Single Batch celebrates the sophistication and perfection that is achieved through simplicity.

“To achieve the ultimate purity, Single Batch is quadruple distilled using only the finest grain and natural water for exceptional liquid quality. Maintaining this purity and premium quality is of the utmost importance to ensure that every drop of this vodka is enjoyed at its absolute best,” explains Simone Burns, Brand Manager for Single Batch.

The Single Batch offering seeks to transcend the staid and expected norms within the category. The packaging, marketing activity and how the brand shows up in a social setting is expected to be disruptive.

In search of simplicity and perfection, the finest grain and natural water has created something truly special in our Single Batch offering. The brand is about using only what is essential and removing that which is not, to achieve the ultimate level of purity. This is the ethos around which Single Batch was born, and it has been created for those who recognise perfection is attained not when there is anything more to add, but when there is nothing left to take away.

Single Batch joins Edward Snell & Co’s distinguished line-up of spirit brands from around the world, which have been enjoyed by South Africans since 1848.

Alcohol is not for sale to persons under the age of 18. Enjoy responsibly.
Single Batch is available in a case configuration of 6 x 750ml from RRSP 179.99/bottle.

 

Related Activity

Iconic Bull Brand repositions with ‘Inner Strength’14
FEB
Iconic Bull Brand repositions with ‘Inner Strength’
Bull Brand, one of SA’s most iconic food brands, has launched a new bold ‘Inner Strength’ brand repositioning aimed at leveraging the heritage of the brand while finding new relevance for a broader audience.
DHL SA looks to the future with appointment of new MD05
FEB
DHL SA looks to the future with appointment of new MD
DHL has appointed Jed Michaletos as Managing Director of DHL Express South Africa, effective from 14 January 2019. Michaletos is responsible for driving business growth for the company in South Africa, with a strong focus on enhancing customer experience, employee engagement and service quality.
Rhodes Food Group adds new products to Squish Baby Foods range 15
JAN
Rhodes Food Group adds new products to Squish Baby Foods range
Rhodes Food Group, producer of popular convenient baby and toddler food brand Squish, has launched an extended range to its Squish portfolio of 100% fruit and veg purees, and 100% fruit and veg pressed infant juices.
Hansa Golden Crisp brings easy drinking beer to SA07
DEC
2018
Hansa Golden Crisp brings easy drinking beer to SA
Hansa Golden Crisp, a bespoke beer designed for unisex appeal, has been launched by The South African Breweries.

Try these recipes

Chocolate Chilli Steak with Zucchini Noodles12
FEB
Chocolate Chilli Steak with Zucchini Noodles
Because sometimes we can’t wait until dessert to get our chocolate fix…
Minty Italian Kisses12
FEB
Minty Italian Kisses
Perfect dessert for your Valentine's Day dinner in.
Mixed Mushroom Deep Dish Quiche 05
FEB
Mixed Mushroom Deep Dish Quiche
This is not a cheap dish to make, but it is a spectacular meat-free recipe fit for a celebratory lunch or dinner.