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 In the wake of increasing high-profile national product recalls due to contamination, there has been a rise in the demand for greater transparency and precision in food supply chains and distribution systems.
In the wake of increasing high-profile national product recalls due to contamination, there has been a rise in the demand for greater transparency and precision in food supply chains and distribution systems.

Farm-to-fork: Food supply chain safety and traceability with Mitas

BRAND ACTIVITY

By Jessi Wesson, Editor for FASTMOVING - Feb 18th, 21:03

The upward farm-to-fork trend has seen consumers become more invested in knowing the origins and overall quality of their food and concern for sustainable sourcing and food safety practices has taken precedence in the move to greater awareness with food consumption globally. Farmers and manufacturers alike are the direct link in helping consumers connect with this journey of their food from farm-to-fork.

In the wake of increasing high-profile national product recalls due to contamination, there has been a rise in the demand for greater transparency and precision in food supply chains and distribution systems. Farmers and food processors are turning to technology solutions in order to achieve this traceability and visibility and enhance product genealogy capabilities.

We chat to André Jordaan and Gary Chilton at Mitas Corporation about farm-to-fork traceability, navigating product recalls and track-and-trace trends in the industry.

FM: What is farm-to-fork traceability and what are some of the key consumer trends driving the farm-to-fork trend?
TP: Farm-to-fork traceability means the ability to trace any food, feed, food-producing animal to a substance that will be used for consumption, through all stages of production, processing and distribution. Consumers are becoming more aware of what the quality of the product is that they are receiving, such as free-range chickens, grain-fed beef. They are looking at organically grown produce.

FM: How does Mitas Corporation help link food through all points of food distribution from farm to point of sale?
TP: Mitas technology and solutions give organisations the ability to trace a problem with finished product’s process all the way back through the production process, to the farms that produced the raw ingredient or product.

FM: How does Mitas Corporation technologically navigate product recalls?
TP: Our technology can be used by the farmers and their supply chain to aid in the recalling of products when necessary. We can pinpoint where the produce ended up for batch recalls by using unique identification on item level.

FM: What product tracing challenges does Mitas Corporation face and how have they overcome them?
TP: The main problem we are seeing is with buying loose fresh produce as the supply chain can’t say how long the products have been in a store or in transit. Consumers are uneasy about consuming produce with ink on it so we have been suggesting laser marking products with a Co2 laser.

FM: What track and trace trends and innovations do you foresee for the coming year?
TP: Moving away from 1D barcodes to 2D Datamatrix codes and marking directly onto products, with food-grade ink and Co2 lasers.

Click here for more information on MITAS 

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