Calora Baby

Fruit Pack expands from retailing to e-tailing

BRAND ACTIVITY

Aug 5th 2011, 13:45

Fruit Pack, a 100% natural fruit purée snack for kids, today partnered with South Africa's largest online parenting megastore, CaloraBaby.co.za to ensure product accessibility and convenience for parents across South Africa.

Customers can now purchase Fruit Pack anytime – at work during their lunch break, while surfing the Internet at home or from their smartphone – by visiting the safe and secure CaloraBaby.co.za website and having their order shipped 24 hours later due to its highly-reliable delivery and logistics service.

Founder and director of Fruit Pack, Anne Keyworth said: “On a daily basis we're inundated with requests from parents who are desperate to have Fruit Pack stocked at their nearest grocery store. Retailers love our product, but there's a lot of red tape when it comes to listing a product with different retailers' national distribution centres. Out of convenience, parents in under-serviced areas prefer to purchase Fruit Pack directly from us, in bulk. Our partnership with CaloraBaby.co.za now ensures product accessibility for all parents in South Africa and the convenience of shopping 24 hours a day.

According to the Digital Media & Marketing Association (DMMA), almost 10 million South Africans reportedly use the Internet, out of an estimated total population of 48 million. With the proliferation of Internet usage and online retail sales estimated to be worth R2.6-billion in South Africa in 2011, the partnership with CaloraBaby.co.za was an obvious move for Fruit Pack, South Africa's first brand to pioneer the concept of a fruit purée snack in a flexible pouch.

To kick-off its e-tailing venture Fruit Pack is offering customers 10% discount on its 90g fruit purée snacks, while stock lasts. Fruit Pack is available in three flavours: Awesome Apple, Apple & Pear and Strawberry & Banana. For more information visit www.calorababy.co.za or call 0861-CALORA.