Gordon Ramsay and his daughter develop healthy, hassle-free kids’ meals for Checkers
Issued by Shoprite Holdings - Mar 17th, 12:07
Michelin-starred chef Gordon Ramsay and his daughter Matilda developed a new range of delicious and healthy kids’ convenience meals exclusively for Checkers.
Finding time to prepare wholesome, yet tasty meals for children is often a serious challenge for parents in today’s time-pressed society. That’s why Checkers enlisted the help of Ramsay and his daughter Matilda to develop the ideal meal solution for kids.
Approved by more than 200 fussy youngsters and busy moms, the Oh My Goodness! range not only tastes great, it also comes with a no-junk promise. All meals are free from MSG, added sugar and salt, and contain no added artificial colours, flavours or preservatives. Bursting with flavour, the meals consist of locally sourced vegetables and certified free range beef and chicken.
“From the outset, we were adamant that the Oh My Goodness! range had to be packed with goodness without compromising on taste. As a busy father to four children, Gordon Ramsay understood the challenge only too well,” commented Neil Schreuder, Marketing Director for Checkers.
The supermarket chain is so confident in the end product that the new range even comes with a Taste Guarantee: if children do not like the taste, Checkers will gladly refund the purchase.
There are currently five meals in the Oh My Goodness! range, each retailing for R29.99 and available only from Checkers:
• Beefy Cottage Pie - free range beef mince topped with buttery sweet potato mash
• Chicken, Bacon & Corn Pie - free range chicken breast pieces with bacon & sweetcorn in a cheese sauce topped with sweet potato mash
• Cheesy Macaroni - creamy, cheesy cauliflower sauce with macaroni, topped with cheddar
• Cheesy Chicken, Rice & Veg - free range chicken breast pieces in a cheesy sauce with broccoli, corn & nutty brown rice.
• Spaghetti Bolognaise - free range beefy bolognaise sauce with whole-wheat spaghetti, topped with cheddar
Entries for the annual Pretty Things for Little Things campaign, sponsored by Shoprite in conjunction with Age-in-Action, are open. Customers, especially senior citizens, are encouraged to put their creative talents to work and make much needed toys and clothes for children in disadvantaged communities.
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