Graca's help for the Lobster-Handed
Aug 3rd 2012, 09:14
GraĂ§a, South Africaâ€™s talking, eating, drinking, laughing, singing and sharing wine has found an ingenious solution for the ham-handed or inner-klutz of us all. The countryâ€™s first local brand to be inspired by the famous vinho verde wines of Portugal, has switched from corks to screwcaps after almost 30 years.
True to its hallmark originality, itâ€™s found a fun way of flagging wine lovers to the convenient change. A new online cartoon campaign covers the adventures of the lobster-handed man, who doesnâ€™t need nimble fingers to open a bottle of his favourite refreshment. He may battle to perform regular or routine tasks but he finds the new GraĂ§a screwcap a walk (make that crawl) in the park.
Highlighting just how seafood-friendly GraĂ§a is, the new packs are presented as â€ś100% lobster-friendly.â€ť The reference is to the makeshift measure local lobster-catchers can use to ensure their kreef are legally-sized. According to urban legend, the length of the bottle is the same as a full-sized crayfish.
Both GraĂ§a and GraĂ§a RosĂ©, selling for around R28 a bottle, now come closed under screwcaps.
To follow the lobster-handed man, go to www.facebook.com/graca.wine.Click here for more information on Graca
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