Graca's help for the Lobster-Handed
BRAND ACTIVITY
Aug 3rd 2012, 09:14
Graça, South Africa’s talking, eating, drinking, laughing, singing and sharing wine has found an ingenious solution for the ham-handed or inner-klutz of us all. The country’s first local brand to be inspired by the famous vinho verde wines of Portugal, has switched from corks to screwcaps after almost 30 years.
True to its hallmark originality, it’s found a fun way of flagging wine lovers to the convenient change. A new online cartoon campaign covers the adventures of the lobster-handed man, who doesn’t need nimble fingers to open a bottle of his favourite refreshment. He may battle to perform regular or routine tasks but he finds the new Graça screwcap a walk (make that crawl) in the park.
Highlighting just how seafood-friendly Graça is, the new packs are presented as “100% lobster-friendly.” The reference is to the makeshift measure local lobster-catchers can use to ensure their kreef are legally-sized. According to urban legend, the length of the bottle is the same as a full-sized crayfish.
Both Graça and Graça Rosé, selling for around R28 a bottle, now come closed under screwcaps.
To follow the lobster-handed man, go to www.facebook.com/graca.wine.Click here for more information on Graca
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