Hunter's innovates with EDGE - real cider refreshment with the edgy taste of hops
Issued by Have You Heard on behalf of Hunters - Apr 26th, 13:56
Hunter’s, the largest real, natural cider brand in Africa, introduces an innovative new hybrid category breaker, for those who want to discover something different.
Breaking barriers for the first time in South Africa, EDGE delivers the first gulp refreshment of cider at the start and the full-flavoured taste of hops to the very last sip.
With a rich, golden colour and a distinctively smooth taste, this refreshing cider which is balanced with the taste of real hops, gives men what they want to hit the spot.
“EDGE is for every social occasion that brings together what unites us. Created for those who like to explore the new and unconventional. For those who are bold, individual and confident to choose both the crisp refreshment of cider and easy drinking taste of hops,” says Maijaliina Hansen, Global Marketing Manager.
When asked what makes this new offering stand out, Maijaliina says: “What makes EDGE different is that it is real. Real cider combined with real hops extract. EDGE delivers bold masculine packaging and a real hops taste. The quality is undeniable."
When beer will not cut it and flavours are fake, it’s time to get the best of both and keep it real. EDGE features an embossed bottle, premium blue and gold colours with a rich blue foil to lock in freshness. It’s designed to stand out from the crowd and created to satisfy the taste of unconventional explorers, who aren’t afraid to push boundaries and break barriers.
EDGE is now available in store in 330ml bottles and 440ml cans and is available in both 6 and 12-pack formats, to deliver real value that offers more to consumers. EDGE will engage consumers through a national tasting drive with free sample cans, visibility and in-store activations, premium events in the on-trade and influencer targeted digital and PR support at launch. This will be backed by a through-the-line campaign with television, radio and out-of-home awareness, national large-scale events, in-store promotions, on-going premium visibility and the launch of the returnable 660ml bottle in 12 pack crates in July 2017.
More than 39 000 kg of waste was collected by the Plastics|SA Clean-Up Crews that cleaned up the routes used by the athletes during the recent Old Mutual Two Oceans Marathon, widely known as the World’s Most Beautiful Race.
Several community projects supported by the Shoprite Group will be given access to market for the first time when they sell fresh produce from their sustainable food gardens at Shoprite and Checkers stores across South Africa to raise awareness of World Hunger Day, which is on Sunday 28 May 2017.
Having a newborn baby is a magical experience for many moms. It is a time for you to hug, cuddle and watch your little one grow and reach those little milestones. With each passing day you notice something different, a new movement or sound, those 0-3-month-old onesie buttons start to pop open and sleep time is making way for more play time. Before you know it your little newborn is moving and wriggling all over the house.
The Department of Trade & Industry (dti), Woolworths and the Industrial Development Corporation (IDC) officially opened the doors of K9 Pet Foods’ new 3 600 m² factory premises in the Western Cape. This opening is testament to the entrepreneurial spirit of a team of black women who put to test the intent of the Black Industrialist Programme initiated by the dti and Woolworths’ commitment in contributing meaningfully to socio-economic transformation in South Africa.
Try these recipes
Scottish Leader is presenting its award-winning Signature blend in a new light with two very unusual whisky cocktails specially developed by expert mixologist, Owen O’Reilly of Sip Exclusive, to celebrate World Whisky Day on Saturday, 20 May.
A classic, ready in 10 minutes!
Rhodes have added some variety to a traditional South African tomato bredie by including Rhodes Cross Cut Green Beans. And by bulking this stew up with more veg, you get more meal for your money.
Spoil Mom with an indulgent spread of her favourite treats.