Jabba is racing of the shelf
NEW PRODUCTS
Nov 4th 2011, 10:15
Jabba, the fruit drink range for kids, will be calling the name of every child from the shelf with its eye catching new look. Sporting a trendy new character, the fresh design has turned Jabba’s aseptic Tetra Pak Classic pack into an exciting racing car.
The new design brings renewed excitement to the brand. Both the racing car theme and funky new Jabba character are more visually appealing to children aged two and up. These new Jabba packs also speak to boys and girls within this age range with its fresh, unbiased design aspects.
Kids always loved the Jabba packs as it provides greater visual appeal and allows easier gripping for small hands. New and innovative point-of-sale materials will talk to parents and young consumers about Jabba’s modern look and product benefits.
Driving the innovative changes is the fact that the kids’ drink category is showing rapid growth in southern Africa.
Jabba is renowned for its quality, preservative-free fruit juice containing 6% fruit juice and bursting with vitamin C. The drink is packed in Tetra Classic Aseptic 150ml packs, boasting a shelf life of one year at room temperature.
Ease of transition is assured for traders and retailers as the new look Jabba juice units carries the same barcodes as before. Jabba is also sold in the same 30s case dimensions as the old design but with the new 30s outer case design being more trendy, yet bearing the same outer case barcodes and product codes as before.
What has changed are the labels which are now flavour-specific and colour coded in keeping with the new Jabba design.
Jabba comes in four fruity flavours, targeting the most popular in the kids’ drink category: Zippy Orange, Go Go Pineapple, Racy Raspberry and Sporty Apple.
Click here for more information on Jabba
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