Johnnie Walker celebrates SA's heritage with new limited-edition Johnnie Walker Blue Label NOMAD
Issued by Diageo - Oct 1st, 11:14
Acclaimed Scotch whisky brand Johnnie Walker, part of the Diageo stable, is thrilled to unveil the new limited-edition Johnnie Walker Blue Label NOMAD.
The new limited-edition Johnnie Walker Blue Label NOMAD pays homage to the beauty of South African heritage with its unique packaging that sets to display the rarest discoveries of the Motherland and uncover the rich artistic history housed by this beautiful country.
The Blue Label NOMAD series maintains the tasting notes of the bespoke whisky that marries the rarity and quality of the prestigious brand variant with an all-new limited edition packaging that uncovers and celebrates the rare discoveries, exploring cities and the diverse cultures of South Africa.
Created by a South African Illustrator who demonstrates a journey to the Cradle Of Humankind as the Johnnie Walker Striding Man follows the Shweshwe patterned pathway past some of the oldest and most extraordinary natural formations and the most distinctive flora and fauna in the world. The exclusive bottle imposes the enormous “Hole-in-The-Wall” tidal archway and the exquisitely rare Blue Diamond of Cullinan offset against the delicate beauty of the recently re-discovered Waterburg Copper Butterfly and the dramatically flamboyant Bird of Paradise flower.
Thandeka Matsoha, Senior Brand Manager of Johnnie Walker SA states, “Globally, consumers are intrigued by brands who consistently showcase innovation, resonance and move away from traditional norms when producing consumer products. As a brand, we took this into consideration and saw it fit to create a product that South African consumers can resonate with. The ideation of Johnnie Walker Blue Label NOMAD new limited edition is a product that perfectly fits the description of not only a collector’s item but a bespoke luxury gifting item.”
As a brand Johnnie Walker believes in the notion of energizing the pursuit of your richest life, they also believe that the more you push your boundaries the more you taste out of life. South African consumers are increasingly looking for meaningful status cues to demonstrate their progress in life and explore the rich possibilities of life within the country’s renewed optimism for the future. The Johnnie Walker brand is well-positioned to capitalize on this as the strongest whisky brand in the country through the brands revitalised purpose to ‘energise the pursuit of your richest life’.
The new limited-edition Johnnie Walker Blue Label NOMAD retails for R2 999.00 per bottle at select liquor outlets across the country, including Norman Goodfellows, The Bottle Shop, and Whiskey Brothers to mention a few.
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