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KOO introduces new carefully researched, flavour-packed variants to its sizeable canned beans range

KOO introduces new carefully researched, flavour-packed variants to its sizeable canned beans range

NEW PRODUCTS

Issued by CH Communications on behalf of KOO - Oct 8th, 11:33

As the undisputed leader in the South African Beans category, KOO believes in setting the trend by introducing carefully researched, flavour-packed variants to its sizeable canned Beans range.

Consumers can dish up even more love with KOO this October with the introduction of KOO Baked Beans in Barbeque Flavoured Sauce, KOO Baked Beans in Chilli Wors Flavoured Sauce, KOO Black Beans in Flavoured Brine and KOO Black Beans in Mexican Style Sauce with red bell peppers.

Both the new KOO Baked Beans in Barbeque Flavoured Sauce and KOO Baked Beans in Chilli Wors Flavoured Sauce tick the boxes of South Africans favourite flavours. Many of the favourite foods and meals consumed in South Africa use Barbeque sauce or a Barbeque flavour as a key addition; for example, on pizzas, burgers and chips, ribs and kebabs. As South Africans, we love braais and anything HOT. These two tastes are cleverly combined in the Chilli Wors Flavoured Sauce variant that packs just enough punch to satisfy. The new tasty Baked Beans flavours could add a twist to the classic ‘Mayo and Baked Bean Salad’, home-made Chakalaka, soups, stews, on toast or even eaten straight from the can. The launch of both these new flavours are sure-fire winners, launched just in time for spring and summer braai get-togethers!

As the King of Beans, KOO has added another taste-turner to the range: Black Beans! These fine legumes tap into the latest food trends; especially in view of the growing popularity of ‘plant-based proteins’ among health-conscious South Africans. They’re versatile, convenient and great to eat, hot or cold. KOO Black Beans in Flavoured Brine can be added to soups, stir-fries, salads and more, while the addition of new KOO Black Beans in Mexican Style Sauce with red bell peppers will make Mexican dishes so quick and easy to put together for the whole family to enjoy. They go perfectly in nachos, burritos, tacos, salads and more…

The stage is set for an attention-grabbing in-store launch. The new packaging is visually appealing on shelf to trigger purchase and trial. Point-of-sale items include posters, shelf strips, wobblers, category banners and free-standing units for even greater pull. In addition to the in-store point-of-sale, marketing activities include sampling, new recipe videos, a digital campaign and extensive social media.

KOO Black Beans in Flavoured Brine and KOO Black Beans in Mexican Style Sauce retail for approximately R18.99, while KOO Baked Beans in Chilli Wors Flavoured Sauce and KOO Baked Beans in Barbeque Flavoured Sauce retail for around R15.99. All four variants are available from retailers and supermarkets across the country.
 

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