Let Appletiser bring some romance into your life with their limited edition 275ml collectable pack and exciting new Augmented Reality technology
Mar 27th 2015, 08:59
This March let Appletiser add a little spice to your life with their innovative, interactive and exciting new limited edition 275ml collectable pack. By combining new Augmented Reality Technology and beautiful collectable bottles Appletiser is helping everyone step up the romance in their lives.
Appletiser has used Augmented Reality to make 3 unique, interactive 3D animated characters come to life with their new limited edition 275ml collectable pack. AR-technology allows you with your smartphone or tablet to see computer-generated objects and characters interact with your real-world environment in three dimensions. With Appletiser’s new collectible pack you are able to watch 3 fun characters come to life right in front of your eyes. Here’s how it works:
• Appletiser has created three distinct characters for their 275ml collectable campaign. They are Johnny Appleseed (a quirky male character who hasn’t had much luck in the love department), Apple Blossom (a beautiful, sexy and sensational female character who is looking for love) and QP1D (he is not your average cupid, instead of a bow and arrow he uses a bazooka to make people fall in love, instead of wings he also has a hovercraft)
• To experience Appletiser’s AR, simply download the APPletiser App (from the IOS App Store, Google’s Play Store or www.appletiser.co.za) on your phone or tablet and use it to scan the bottom label of your purchased 275ml Collectable Appletiser bottle
• Once the bottle has been scanned, either Johnny Appleseed, Apple Blossom or QP1D will start entertaining you with a hilarious series of AR clips that vary depending on the 3 variations of the bottom labels which are Love, Romance, Dream
• The real magic happens when you scan 2 bottles with 2 different bottom labels together at the same time – this will prompt Johnny, Apple and QP1D to interact with each other in various entertaining ways, right in front of your eyes
• In other words you would need to put different bottom label bottles together to see the 9 different character interactions come to life. For example a Love and Romance label combination will have a different interaction to a Romance and Dream combination and to a Love and Dream interaction etc.
Augmented Reality is not the only special aspect about the Appletiser collectable pack. The 275ml bottles have been designed to be collectables. There are 28 specially designed labels that relate to romance. With fun and quirky sayings like “I got it from my Mamma”, “Wild Thing”, “Hugs and Kisses” you can make your special someone, crush or friends feel loved with these unique limited edition bottles.
“We felt that this would be the perfect way to combine beautiful art and amazing technology to help our fans to break the ice and hopefully start some fun conversations and maybe even some new friendships or relationships,” says Serena Ramiah Brand Manager for Appletiser “We are really excited at employing this relatively new technology in such a unique, innovative way and we believe our fans will love the experience of interacting with the characters as well as collecting the beautiful bottles.”
The limited edition 275ml collectable pack will be in selected stores by March 2015 and will be available for the Appletiser and Grapetiser ranges. So what are you waiting for? Spice up your life with the Appletiser collectable pack and get ready to Crown your Moment with romance.
For more info, or simply to chat about your Appletiser AR experience, find us on Facebook on https://www.facebook.com/AppletiserSA and on Twitter at @AppletiserZA and tell us what you think.
As South Africa celebrates Women’s Month this August, Bavaria magnifies and highlights the vital role that women play in society: the mothers who raised us, and the daughters who continue to bind families together. Women are a source of power and a symbol of progress. Indeed, they are the very fabric that weaves our great nation together.
The 3rd annual Soweto Kota Festival will take place on 7 and 8 September 2019, and SASKO, the experts in milling and baking, is proud to announce it has renewed its sponsorship for a third year.
Blowing the nose frequently, because of allergies, colds or flu, can leave the delicate skin around the nose and lips chapped, red and sore. Letibalm, formulated specifically to protect and care for the lips, nose and the skin in-between, now has an improved formula and there’s a new addition to the family – new Letibalm Junior Nose and Lips Repair Fluid.
KWV Brandy is proud to announce that it cinched another award in a major spirits competition.
Try these recipes
A shot of espresso enhances the chocolate flavour.
Panna Cotta is usually prepared as a dessert, but this recipe foregrounds the savoury, delicate flavours of asparagus and lightly smoked trout which pairs wonderfully with Cathedral Cellar Sauvignon Blanc. Recipe provided courtesy of Cathedral Cellar wines. (Serves 4).
A rich, savoury showstopper, perfect with a glass of wine, or as a light meal with well-dressed greens and succulent lamb chops.
A simple curry with the benefit of very little fat and fibre-rich chickpeas!
The idea of a ‘target audience’ is becoming obsolete in a digital world
01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.
Pick n Pay uses tech to add value for consumers
30/07/2019 - 14:55
Technologies such as augmented reality, virtual reality, animation, and gaming can provide immersive experiences, giving brands an advantage in winning consumers' hearts and minds.
The art of retailtainment
30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity.
Company culture trumps technology
29/07/2019 - 12:56
There is no arguing the fact that technology has made our lives easier. It has also resulted in organisations being able to deliver more innovative solutions in the workplace to provide for a more compelling environment. Nicol Myburgh, Head of the HR Business Unit at CRS Technologies, cautions that this should not happen to the detriment of the company culture.
Technology is fundamentally altering the relationship between brands and consumers
15/07/2019 - 16:44
Both businesses and societies that have accelerated their digital transformation efforts have been rewarded with faster growth. In fact, digital transformation has the potential to unlock the value of about R5-trillion across multiple industries in the next decade, potentially moving the needle of economic growth in SA. So said Wayne Hull, MD of Accenture Digital, at the annual IAB Summit earlier this year.