Local stars have a fan-TASTIC time at the Good Food and Wine Show
Sep 30th 2011, 08:59
Tastic invited a range of South African celebrities to participate in interactive cooking demonstrations at the Johannesburg leg of the 2011 Good Food and Wine Show, where they assisted in demonstrating the versatility of the Perfect, Every time brand of rice, Tastic.
The stars clearly illustrated a talent and passion for creating innovative yet wholesome dishes that are easy to prepare with Tastic rice. “If I wasn’t an actress, I would definitely have been a chef” exclaimed Hlubi Mboya of Isidingo fame as she enthusiastically assisted Tastic chef, Patrick Goldberg, whip up a delicious sweet and sour chicken and rice dish.
Exciting give-aways were handed out to lucky audience members including Tastic product hampers and cookbooks so they too can get creative with Tastic in their own kitchens.
Click here for more information on Tastic
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market.
Parmesan & Saffron, Moroccan Spice & Sweetcorn, Caramelised onion & Cheddar and Sauteed Mushroom flavours is what consumers will soon be preparing as meals for their families.
Tastic has once again been voted as the No.1 Essential Food brand by South African consumers in the 2012 Sunday Times Top Brands Awards.
Soweto, May 2011: What better event than a wedding to demonstrate and celebrate the quality, versatility and Tastic brand promise of Perfect, Everytime. Tastic sponsored weddings is a three year long initiative whereby Tastic takes its parboiled product directly to its consumers and leverages off its achieved brand loyalty to illustrate the versatility of parboiled rice as well as further educate and penetrate this market in terms of product development and other Tastic products.
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