Make it Freshpak Rooibos this summer
Feb 6th 2014, 07:50
This summer Freshpak Rooibos tea decided to crack the code to summer refreshment by creating a through the line PR & media campaign around the ice-tea concept that was exciting, impactful and innovative.
The key messaging that came across to consumers is the versatility of Freshpak Rooibos tea and that you can flavour your Rooibos Iced Tea to your heart’s desire with all the following benefits:
• Healthy Summer Drink
• Packed with goodness
• Cool Taste
The Freshpak Rooibos tea bag is the gateway to a world of delicious, refreshing and nutritious iced teas. With the launch of their very own Ice Tea URL www.makeitrooibos.co.za consumers can get into the swing of things by making a classic Rooibos iced tea and let their imaginations run wild by adding their favourite flavour combinations of delicious fruits, herbs and spices! Rooibos’s slightly sweet, fruity flavour forms an ideal base for the most exotic or simple of taste combinations, whatever suits a comsuner’s fancy! Click here for more information on Freshpak
Amid one of the fastest growing tourism regions in South Africa, Ciro Beverage Solutions (Ciro) will open an additional training centre at its new showroom in Nelspruit to demonstrate its commitment to the burgeoning local coffee market.
Five Roses Tea were recently RAKnominated by Shoprite to do their part in the community and show what they can do as a Random Act of Kindness (RAKNomination).
With summer’s return comes a fresh new focus on wellness, as we prepare for a fit and healthy holiday season! In anticipation of warmer days and healthier ways, Freshpak, the market leader in Rooibos Tea, began unveiling their new packaging for their Wellness and Baby Teas in mid-October.
Coffee lovers are becoming increasingly concerned about where their coffee originates, whether forests have been cut down to make way for plantations or people uprooted from their villages.
Rooibos breaks into the $103-bn global chocolate market
12/04/2019 - 11:19
Master chocolatiers and candy-makers the world-over have been hard at work for months experimenting with new flavours and textures, trying to outdo one another in an effort to capture the lion’s share of the sales this Easter.
Rooibos tea now a popular staple on Starbucks’ UK menus
09/05/2018 - 10:42
The South Africa Rooibos Council expressed delight that homegrown Rooibos is now part of the international coffee shop chain Starbucks’ spring menu.
SA Rooibos Council defends member, Rooibos Ltd
23/06/2017 - 13:51
On Friday, the South African Rooibos Council (SARC) defended one of its members against allegations of wrongdoing after the Competition Commission accused the company of abusing its market dominance.
Rooibos helps AVI brew up solid results
07/03/2017 - 08:29
Groceries fare well but Green Cross is still struggling
Brexit weighs on SA trade ties
15/06/2016 - 11:30
Johannesburg - The UK’s possible exit from the EU could prompt a renegotiation of the recently signed EU-Southern African Development Community (SADC) Economic Partnership Agreement (EPA), Willemien Viljoen, a researcher at Trade Law Centre, said yesterday.