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Make it Freshpak Rooibos this summer

BRAND ACTIVITY

Feb 6th 2014, 07:50

This summer Freshpak Rooibos tea decided to crack the code to summer refreshment by creating a through the line PR & media campaign around the ice-tea concept that was exciting, impactful and innovative.

The key messaging that came across to consumers is the versatility of Freshpak Rooibos tea and that you can flavour your Rooibos Iced Tea to your heart’s desire with all the following benefits:

• Healthy Summer Drink
• Variety
• Packed with goodness
• Cool Taste
• Easy-to-make

The Freshpak Rooibos tea bag is the gateway to a world of delicious, refreshing and nutritious iced teas. With the launch of their very own Ice Tea URL www.makeitrooibos.co.za consumers can get into the swing of things by making a classic Rooibos iced tea and let their imaginations run wild by adding their favourite flavour combinations of delicious fruits, herbs and spices! Rooibos’s slightly sweet, fruity flavour forms an ideal base for the most exotic or simple of taste combinations, whatever suits a comsuner’s fancy! Click here for more information on Freshpak 

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