Melting Magnum – hottest new innovation from Continental Outdoor
BRAND ACTIVITY
Dec 15th 2011, 07:49
The streets of Jo’burg are hotting up with the latest innovation to be delivered from Continental Outdoor. The melting Magnum ice creams, flighted on Continental Outdoors’ Citilite range, have molten chocolate dripping down the frames. The idea, conceptualized by Dominic Edwards from Continental Outdoor, was endorsed and supported by the Hardy Boyz and the Unilever brand team, made up of Desiree Uekermann from CCM, and Melissa McMahon and Renissa Moodely from their Brand Office.
This execution forms part of Continental Outdoors’ continued passion for innovation and creative work, providing additional impact and memorability to campaigns.Click here for more information on Continental Outdoor Media
Related Activity
 | 16 MAY |
Twintec, the world’s leading producer of ‘jointless’ steel fibre reinforced concrete (SFRC) flooring is producing a series of Advisory Papers. The papers cover a range of subjects and TAP03 focuses on Value Engineering
 | 14 MAY |
Port Elizabeth’s beachfront was a sea of orange as a record 12 200 runners set off in the 19th annual SPAR Women’s Challenge from King’s Beach on Saturday morning.
 | 14 MAY |
This winter, innovative content publisher New Media once again stirs publishing pots while giving foodies an aromatic treat, with the first scented cover for a food magazine in South Africa.
 | 14 MAY |
The dynamic discipline of marketing communications has been captured in an entertaining and educational way on a new training DVD recently released by the UCT Unilever Institute.
Related News
Timberland stores testing interactive shopping experience
09/02/2012 - 09:16
Timberland has launched an interactive shopping experience to help shoppers discover the great outdoors with Timberland gear, technologies and brand storytelling, according to a company press release.
Kraft’s Brazil Chocolate Seen as Template After Spinoff: Retail
30/01/2012 - 09:00
Investors searching for insights into Kraft Foods Inc.’s (KFT) strategy once it splits in two this year may want to consider a 100-year-old Brazilian chocolate brand called Lacta.
Pick ‘n Pay to rebrand TM stores
26/01/2012 - 10:43
South Africa’s Pick ‘n Pay has outlined plans to rebrand TM stores countrywide. This will give an economic boost of about $13 million and create employment, “Our new investment in Zimbabwe will pump $13 million into the economy.
UK converter creates innovative labels for British retailer
26/01/2012 - 10:40
UK converter Berkshire Labels has printed over 500,000 ‘peel back’ labels for the British retailer Waitrose’s newly-launched ‘Top Tier’ range of over 40 different English and European cheeses.
J.C. Penney to Change Prices Amid Revamp
26/01/2012 - 08:58
J.C. Penney Co. (JCP) Chief Executive Officer Ron Johnson today laid out his plans to revive the retailer, starting with an overhaul of pricing and store layouts.
ZaPOP
