Nederburg in the lead of SA wineries featured in ‘World’s Most Admired Wine Brands’ list
Issued by August Collective - Mar 26th, 14:01
Nederburg has done it again! The Paarl winery again features in the esteemed ‘World’s Most Admired Wine Brands’ top 50 list by Drinks International, a UK-based publication, for a third consecutive year. And in 41st position, Nederburg is the highest placed of the three South African wineries featured on this year’s list.
The judging panel comprised a broad spectrum of global wine professionals, including commercial buyers, importers, wine professionals, masters of wine, journalists and wine educators.
Last year, Nederburg was the only South African winery to appear in this globally-recognised ranking, and in 2016, the first time the winery was featured, it shared the honour with one other South African wine brand.
According to the organisers, to make it into the international line-up of the top 50 wine brands, demands consistent or improving quality; a reflection of region or country of origin; a responsiveness to the needs and tastes of target audiences; excellent marketing and packaging; and a strong appeal to a wide demographic.
This achievement puts Nederburg in the company of several of the world’s famous names in wine, including Spain’s Torres, Chile’s Concha Y Toro, the USA’s Robert Mondavi, Argentina’s Trapiche, Australia’s Penfolds, Italy’s Antinori, and French icons Chateau Margaux, Chateau Lafite, Chateau D’Yquem and Chateau Latour.
“Nederburg’s success as one of South Africa’s most pedigreed names in wine, is built on a rich history and tradition of winemaking excellence spanning more than 200 years, and driven by zeal, innovation, and sense of ongoing discovery,” says Robyn Bradshaw, global marketing spokesperson for the brand.
“Being highlighted in this prestigious international list of top global wine brands for a third time in a row is a great privilege and honour. Such high-level affirmation for Nederburg is a huge boost as we build the brand’s global presence and profile to retain its relevance, appeal, and popularity amongst a wide spectrum of wine consumers.
“Over the past few years, we’ve taken Nederburg to the next level with a refreshing new global communications campaign and new-look packaging, intended to reach and better relate to new wine consumers worldwide, while strengthening ties with existing brand supporters in a captivatingly sensorial and evocative way, seeking to ignite curiosity. This, together with our alignment with pro-cycling via our sponsorship of Team Dimension Data for Qhubeka, has tremendously helped us build presence and secure listings in strategic international markets."
“We are especially proud of our viticulture and winemaking teams, who work tirelessly to satisfy a worldwide demand for Nederburg’s delicious wines. They are all united in their passion, patience, and precision to maintain Nederburg’s name as the byword in South African wine excellence. New wine growing areas are being explored, new vines are being planted, exciting new blends are being trialled, new wood regimes are being pursued and techniques adapted.”
The winery’s multi-tiered range of wines is distributed in around 80 countries around the world, proudly representing the South African wine category. It was one of the first South African wine brands to enter the international market and has been selling in Germany for over 30 years.
“The world continues to take note of Nederburg. Just recently, the 2013 vintage of our Two Centuries Cabernet Sauvignon was awarded the coveted Warren Winiarski Trophy for the best Cabernet Sauvignon at the 2017 International Wine & Spirit Competition (IWSC), judged alongside equivalents from various wine producing countries.' The 2014 vintage of the same wine was selected as the “Red Wine of the Year” in the 2018 edition of Platter’s By Diners Club South African Wine Guide, considered the most authoritative guide to South African wine.
“These are some of the accolades we’re very proud of. There are others too, such as the 2017 Decanter World Wine Awards platinum award for the best South African Chenin blanc priced at over £15, achieved by Nederburg’s Heritage Heroes The Anchorman Chenin Blanc 2016,” Bradshaw explains. “This wine commemorates Nederburg’s founder, Philippus Wolvaart, who bought the farm in Paarl in 1791 and planted Chenin blanc, amongst other varietals.” Click here for more information on Nederburg
Nederburg achieved two gold medals at the International Wine & Spirit Competition (IWSC) in the UK, for its 2015 Private Bin R163 Cabernet Sauvignon and 2017 The Winemasters Noble Late Harvest.
The world spins quicker with social media, technology and innovation escalating consumer needs, wants and expectations. The only constant that marketers have to work with is that their consumer is an individual and not just a mere number on a chart.
Nederburg is excited to be showcasing some of its traditions and innovations in Paarl on 8 September, as it marks the 44th year of the Nederburg Auction.
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