Advertise with fastmoving.co.za
 
 

Nederburg cellar-master, Andrea Freeborough; assistant white-wine maker, Jamie Fredericks; red-wine maker, Samuel Viljoen; and white-wine maker, Elmarie Botes.
Nederburg cellar-master, Andrea Freeborough; assistant white-wine maker, Jamie Fredericks; red-wine maker, Samuel Viljoen; and white-wine maker, Elmarie Botes.

Nederburg winemakers party for Qhubeka

BRAND ACTIVITY

Issued by August Collective - Jun 14th 2018, 10:05

The talented winemaking team at Nederburg in Paarl has come out in full force to support the “ForQhubeka” fundraising drive, planned to raise awareness and funds during the upcoming 2018 Tour de France.

Nederburg is the premium wine partner of Africa’s pro-cycling squad, Team Dimension Data for Qhubeka. The winery is also home to Qhubeka’s bicycle assembly facility in the Western Cape. Together these entities help make a significant difference in the lives of South Africans through the distribution of bicycles within vulnerable communities.

“It’s so encouraging to be working for a global brand like Nederburg that supports Qhubeka, a charity that advances socio-economic upliftment,” says Andrea Freeborough, Nederburg’s cellar-master.

“The charity does so not as a hand-out but rather a hand-up via the distribution of bicycles, to help community initiatives make a bigger impact in their respective areas of expertise, from tourism, the environment and waste management, to community safety, healthcare, education and so much more,” she explains.

She was joined at the celebration by red wine-maker, Samuel Viljoen, white wine-maker, Elmarie Botes and recently appointed assistant white-wine maker, Jamie Fredericks. They raised a glass to the cause, the upcoming Tour de France and Team Dimension Data for Qhubeka. They also toasted recent bicycle distribution ceremonies via strategic partners and programmes across the Western Cape, including Kylemore, Gugulethu, Khayelitsha and Paarl.

Anyone can participate in Qhubeka’s “ForQhubeka” fundraising events campaign. To make it accessible to all individuals, the organisation has come up with five unique fundraising categories, each offering a range of tools to support the chosen fundraising activity. The categories are Party ForQhubeka, Climb ForQhubeka, Movie ForQhubeka, Play ForQhubeka and Sweat ForQhubeka. To get involved and register a fundraising ForQhubeka initiative, go to https://www.givengain.com/cc/forQhubeka.

Robyn Bradshaw elaborates: “Watch this space, as there’s more to come as we prepare to support the formidable Team Dimension Data cycling team as they traverse the flats, hills and mountain stages of the 2018 Tour de France. It will demand the highest skill, the most extraordinary discipline and the unyielding will to succeed – the same tools our winemakers require to produce world-class wines of distinction. We know the riders have all those ingredients and more, and we call on you to join us in supporting this special team. It’s a massive opportunity and it deserves everyone’s backing.”

Known as the world’s most iconic road cycling race, the 2018 Tour de France, the 105th edition, is made up of 21 stages and will cover a total distance of 3 351 kilometres. It runs from 7 to 29 July.

Click here for more information on Distell Wines 

Related Activity

Distell appoints new head winemaker27
MAY
Distell appoints new head winemaker
The new head winemaker at Distell is Andrea Freeborough. Cellar-master at Nederburg since 2015, she will be leaving her position at the Paarl winery at the end of May to take up her new role in overseeing the production of South Africa’s largest wine portfolio.
J.C. le Roux sparkles as best brand in SA's townships13
MAY
J.C. le Roux sparkles as best brand in SA's townships
J.C. le Roux, the much-loved sparkling wine brand and South Africa’s first dedicated house of sparkling wines, has been awarded for the fourth time as the winner of the Ask Afrika Kasi Star Brand Champagne/Sparkling Wine category.
Nederburg Auction evolves into Cape Fine & Rare Wine Auction10
MAY
Nederburg Auction evolves into Cape Fine & Rare Wine Auction
The historic Nederburg Auction launched in 1975, has entered an exciting new chapter by evolving into the Cape Fine & Rare Wine Auction which will be held in October this year.
Distell launches new premium wine company 26
FEB
Distell launches new premium wine company
Distell, Africa’s leading wines and spirits producer and marketer, is capitalising on its roots in premium and fine wine and is launching Libertas Vineyards and Estates as a new stand-alone company with ownership of all the premium wine brands.

Try these recipes

Easy-to-make Glühwein with Place in the Sun Merlot this winter08
JUN
2016
Easy-to-make Glühwein with Place in the Sun Merlot this winter
Warm up this winter while the sun's away with Place in the Sun Merlot. Its bright fresh berry tastes with a hint of oak respond deliciously to some traditional Glühwein spicing. Heart-warming to drink, the wine offers the added bonus of doing good for others.
Drostdy Hof lets you bring the Bokke Gees home with biltong pâté24
MAY
2016
Drostdy Hof lets you bring the Bokke Gees home with biltong pâté
While rugby gees at the stadium or pub is always exciting, sometimes the winter cold makes us want to curl up and stay indoors! Drostdy Hof invites you to make the most of the moment in your own home when South Africa takes on Ireland this June 11.
Place in the Sun with earth, wind, and fire13
MAY
2016
Place in the Sun with earth, wind, and fire
Fairtrade-accredited Place in the Sun wines are kind to the earth and to the people who harvest the grapes. To earn the certification, grapes have to be cultivated according to eco-friendly principles. Place in the Sun also pays a premium for the fruit. The money is used to support health, nutritional, educational and recreational projects decided on by the farm workers involved.
Neighbourhood chef's beef fillet is a treat with Drostdy Hof's Merlot12
MAY
2016
Neighbourhood chef's beef fillet is a treat with Drostdy Hof's Merlot
Red meat and red wine is a classic pairing for a reason! The tannins in reds bond with and soften the protein of the meat, bringing out its savoury flavours and juiciness.