Advertise with fastmoving.co.za
 
 

Go Amplified Caffeinated Water - Zero sugar, all the energy
Go Amplified Caffeinated Water - Zero sugar, all the energy

New Go Amplified Caffeinated Water - Zero sugar, all the energy

NEW PRODUCTS

Issued by Panache Communications on behalf of Go Water - Mar 24th, 11:37

Forget sweetened energy drinks, there has been a huge disruption in the market with a new player being introduced; Go Amplified Caffeinated Water! This caffeinated beverage was specifically designed for consumers seeking an energy-boosting product, that would provide a much-needed kick; without the inevitable crash. However, our target audience continues to demand beverages that offer purity, functionality and foster zero or minimal side effects.

The product finds itself residing in the ‘functional water category’ competing alongside electrolyte-enhanced water, protein-enhanced water, vitamin-enhanced water and any additional water products providing a purpose beyond essential hydration. The functional water category continues to rapidly grow due to the pressures of consumers demanding beverages that offer functionality without artificial ingredients, coupled with little or no added sweeteners. This may thus be viewed as a ‘white space’ opportunity whereby Go Water has grabbed the opportunity by the horns and has excelled significantly since it entered the market only 2 weeks ago!

“Originally developed for the U.S. military to give the troops a lift when they needed it most, while also ensuring they remained hydrated, we saw the retail potential for this product and decided to bring the concept to our domestic market and launch as a healthy, active lifestyle brand, giving our consumers an additional option when looking for a boost”, commented co-founder of GO Water and operations manager of J AND J Brand Company, Jan Strydom.

South Africa has witnessed a rising trend in obesity and much debate has circulated around taxing sugar-sweetened drinks in order to lessen the burden on the public health system as a whole. This factor thus emphasising the pressing need for a product like Go Water within the market in order to reduce the intake of high quantity sugared energy beverages. Furthermore, it tastes like water, which opens an exciting landscape for individuals to have a new outlook and perspective on drinking water.

With zero sugar, calories and preservatives this product goes a long way in ensuring the health of its users. Each bottle contains 50mg of caffeine, 10mg of Potassium, 10mg Magnesium, 10mg of Calcium, is gluten free and vegan. Our water comes from a mountain spring in Pennsylvania, USA with the spring being rumoured to house some of the purest water in the world with a TDS (Total Dissolved Solids) level of 4, exceptionally low when compared with most water brands.

The healthy recommended daily allowance of caffeine resides at 400mg per day. Go Water only contains 50mg per bottle and delivers more of a kick than your average cup of coffee; leaving you without that hated feeling of dehydration or the sugar rush experienced with most energy drinks on the market.

Go Water is the first of its kind in the South African beverage market and has made effective progress through already being available for purchasing at key Spar and Engen outlets; not to mention at Giovanni’s in Green Point and Liquor City in Claremont. With more locations and retailers being added weekly.

Go Water plans to align with events and causes in an effort to educate and engage with South African consumers in the following categories; Students, Athletes, Professionals and “Workaholics”.


 

Related Activity

Hunter's innovates with EDGE - real cider refreshment with the edgy taste of hops26
APR
Hunter's innovates with EDGE - real cider refreshment with the edgy taste of hops
Hunter’s, the largest real, natural cider brand in Africa, introduces an innovative new hybrid category breaker, for those who want to discover something different.
Clicks Pharmacies increase revenue with introduction of digital signage network25
APR
Clicks Pharmacies increase revenue with introduction of digital signage network
Clicks, the largest health and beauty focused retail chain in South Africa, with more than 600 stores and over 450 in-store pharmacies nationwide, has partnered with Moving Tactics to install and roll-out a digital signage network within their Clicks Pharmacies nationally.
Path to purchase...OOH or POS? 25
APR
Path to purchase...OOH or POS?
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, Marketing Manager for Outdoor Network.
The ins and outs of partnering with tech start-ups24
APR
The ins and outs of partnering with tech start-ups
A Q&A with TFG CIO Brent Curry

Try these recipes

Whisky Caramel Affogato21
APR
Whisky Caramel Affogato
An impressive, easy and rich dessert drink.
Strawberry and Basil Mojito21
APR
Strawberry and Basil Mojito
Simply omit the rum for a refreshing virgin cocktail.
Panko Chilli Lime Chicken Burgers with Coleslaw18
APR
Panko Chilli Lime Chicken Burgers with Coleslaw
A delicious, healthy snack packed with flavour.
No-Bake Pineapple Cheesecake18
APR
No-Bake Pineapple Cheesecake
Make ahead no-bake cheesecake, refreshing and light.