NEW I&J Tasty Fingers…
NEW PRODUCTS
Jan 17th, 09:41
NEW I&J Tasty Fingers will provide all the taste, plenty of protein, and a truly economical solution to feeding your family.
Ask any mother, and she’s likely to agree. Feeding a family has become a financial challenge in South Africa. We are all looking for the most cost effective ways of filling a plate with healthy, nutritious and tasty food – and I&J is actively seeking the same solutions.
That is why I&J, producers of the iconic “Original Fish Finger” have developed an entry-level, great value, Tasty Finger. It is made with a combination of potato and great-tasting fish, coated in a crispy golden brown crumb. Tasty Fingers will retail in boxes of 12 fingers.
Regularly eating fish has health benefits for every member of your family. Studies show that fish supports optimum brain functioning and development, including improved concentration and lower levels of depression and dementia. Eating fish also reduces your chance of having a stroke, a heart attack or high cholesterol. If that’s not enough motivation to add fish to the grocery list, then consider the weight-loss possibilities as you reduce saturated fats in a leaner, healthier protein option.
Dip them in sauce, put them on a bun, add them to your breakfast plate, use them as a filler in your lunch time sandwich, or pile them up for a delicious dinner. I&J’s Tasty Fingers are the solution to providing your family with healthy fish that doesn’t break the grocery budget.
*Recommended retail price between R14.99 and R18.99 nationwide Click here for more information on I&J
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I&J led the way, back in 1953, when it launched the original quick frozen Fish Finger – then called Fish Sticks – to SA households.
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