New on the shelves – Jam-packed innovation from All Gold
Issued by CH Communications on behalf of All Gold - Jul 7th, 13:31
Through the years and the cherished occasions, one great brand has stood the taste of time … South Africa’s flavour-filled favourite, ALL GOLD Jam! Crammed with the goodness of real fruit, ALL GOLD Jam always delights, and brand loyalty sees young and old coming back to savour that authentic, proudly South African jam.
Super-easy Simple Skweezi!
Recent research conducted by the brand highlighted the importance of convenience to consumers, with particular mention of the hassle in opening and decanting jam out of tins. ALL GOLD Jam responded by creating a South African ‘first’ on the supermarket shelves, the all-new ALL GOLD Skweezi Jam range. The fruit of ALL GOLD Jam’s findings is the launch of innovative packaging that offers consumers the same great taste they’ve come to expect from ALL GOLD Jam, leader in the jam market segment, with the added convenience of an easy-to-use, simple-to-store squeeze bottle.
Gone are the days of transferring your favourite ALL GOLD Jam and storing it in a different container in the fridge, often forgotten. With ALL GOLD Skweezi Jam, you simply flip open the lid, tip the Skweezi and squeeeeeeze out the lip-smacking goodness of ALL GOLD Jam! Child friendly, hassle free packaging that is convenient to store and simple to use, over and over again.
Innovatively designed and crammed with the goodness of real fruit, ALL GOLD Skweezi Jam tastes real good, and recently made its entrance to the marketplace, offering four great flavours: Strawberry, Pear & Mango, Apricot & Peach, and Mixed Fruit (pear, guava, plum, apple, peach). ALL GOLD is confident this one-of-a-kind jam packaging will be a crowd pleaser of note.
Available from all leading retail outlets, the recommended retail price for the ALL GOLD Skweezi Jam Pear & Mango, Apricot & Peach and Mixed Fruit starts at R23,99. The ALL GOLD Skweezi Jam Strawberry retails at R24,99.
A Palate-Pleaser For Flavour Connoisseurs
ALL GOLD Connoisseurs Jam has exciting additions to their premium range. Made from the finest fruit, the ALL GOLD Connoisseurs range of jam has always catered to those wanting the most delicious of jams, offering a variety of exotic and artisanal jam flavours. The ALL GOLD Connoisseurs range has expanded to include three new tantalising flavours: Raspberry, Blueberry and Mixed Berries (raspberry, strawberry and blueberry). Crammed with real fruit pieces, these variants are set to become firm favourites amongst everyone – young and old, as well as chefs and home cooks. The possibilities are endless … imagine delicious blueberry jam on toast, mixed berry jam on crumpets or raspberry jam blended into your breakfast smoothie. Summon your inner master chef by whipping up delectable muffins with a secret mixed berry jam centre, or by drizzling a blueberry jam dressing over a salad of fresh mixed greens, and the ultimate would be to top a cheesecake with a slashing of mixed berries jam!
On the Lighter side of Life
For those who love to walk on the ‘lighter’ side of life, the new range of ALL GOLD Connoisseurs Lite Jam – made with up to 37% less total sugar, is endorsed by the Low GI Foundation and Diabetes Associations, offering South Africans the opportunity of satisfying their sweet cravings without the guilt. Best of all, there is no compromise on taste when choosing this healthier choice! Opting for ALL GOLD Connoisseurs Lite Jam is a first step in the right direction!
The new range of ALL GOLD Connoisseurs Lite Jam is available in Strawberry and Apricot flavours, and will retail at R31,99. The new ALL GOLD Connoisseurs Berry Jam variants are set to retail at R41,99 and are available in Blueberry, Strawberry and Mixed Berry flavours. Available in all leading retail outlets from June 2017.
New Flavour Combination Addition a Winner!
South African’s long standing love affair with ALL GOLD Apricot jam and the desire to meet the taste needs of an ever-growing population, has resulted in ALL GOLD introducing an Apricot & Peach combination variant to the ALL GOLD Jam family in tins. To top it all, ALL GOLD’s easy-to-open, ring pull lids ensure that the tinned jam range is a breeze to use! All flavours are available in 900g, 450g and 225g tins at recommended retail selling prices of R26,99 - R27,99 for the 900g tin, R18,99 for the 450g tin and R12,99 for the 225g tin.
Marketing support for the new ALL GOLD Jam launches includes enticing packaging revamps, a 20 second TV ad, digital, PR and social media campaigns, and in-store POS announcement material.
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