Oreo brings South Africans together with #OreoPeople campaign
Issued on behalf of Mondelez by Plato Communications - Aug 6th 2018, 10:04
Oreo, everyone’s favourite cookie, is calling on South Africans to ‘Twist, Lick, Dunk’ and SHARE an Oreo with other Oreo People.
South Africans who have already discovered that they are Oreo People, know that when you connect with Oreo, playfulness is evoked in us all. Despite differences, playing with Oreo brings people together.
During August and September 2018, the ‘Twist, Lick, Dunk’ biscuit will be creating moments of sharing at mall pop-up stands, countrywide. Here Oreo will be creating wonderfilled moments of sharing - both by connecting people in a playful way and letting them share in an experience with those around them that will unlock instant prizes!
Find the Oreo activations from 09h00 to 17h00 at the following venues:
• Eastgate Mall in Johannesburg on 04th and 05th August 2018
• Canal Walk in Cape Town on 25th and 26th August 2018
• Gilwell Shopping Centre in East London on the 01st and 02nd September 2018
• Maponya Mall in Soweto from 22nd and 23rd September 2018
• Gateway in Durban on 29th and 30th September 2018
Furthermore, from 01st August until the 30th September 2018, fans can also stand a chance to WIN one of three amazing prizes worth R75 000 each. Whether you want to shop till you drop, go on an exciting getaway or gain VIP access to the most exciting events, Oreo has it all. For a chance to win one of these amazing prizes, fans must purchase any two of the participating OREO products and SMS the last five digits of their barcode to 120*766#. *SMS rates and Ts & Cs apply.
“Oreo has always been a brand that encourages and inspires people to let out their playful sides and connect with people around them. This campaign is no different, and we hope that our fans will connect with one another no matter their differences,“ says Thandi Ntuli, Mondelez SA Category Lead for Biscuits.
Look out for the new Oreo People TV commercial and follow @Oreo on Facebook, Twitter and Instagram.
Click here for more information on Mondelez
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