Advertise with

Oreo opens up to reveal a childlike sense of wonder across South Africa
Oreo opens up to reveal a childlike sense of wonder across South Africa

Oreo opens up to reveal a childlike sense of wonder across South Africa


Issued by Plato Communications on behalf of Mondelez SA - Mar 30th 2016, 11:20

This Easter weekend, inspiring moments of openness and curiosity was shared through the unique #WonderChutes and #WonderSelfie activations that excited Oreo cookie lovers in Durban and Johannesburg respectively.

Oreo fans who visited Monte Casino Piazza in Johannesburg witnessed the sky fill up with hundreds to thousands of Oreo WonderChutes, which descended over the crowd to reveal instantly redeemable Oreo prizes and more wonderfilled Oreo news.

Durbanites were the first to experience the unique Oreo Wonder-Selfie machine that allows you the chance to take your own #WonderSelfie to share with your friends on social media.

For a chance to get your very own unique #WonderSelfie, get to the following venues to open up and share your wonder with others

o Menlyn Park Shopping Centre: 6 – 10 April
o Maponya Mall: 13 – 17 April
o V&A Waterfront: 27 April - 1 May

The exciting Open Up with Oreo campaign executes in more than 50 countries across the world this year and South African families are reminded that 3 the trips to New York City worth R200 000 each are still up for grabs.

For a chance to win one of these amazing trips to the home of OREO, simply purchase a pack of OREO biscuits (176g or 429g) and SMS the last five digits of their barcode to 40185 or enter online at SMS rates and Ts & Cs apply.

“It was a priviledge to experience the optimistic and enthusiastic reaction to the #WonderChutes and #WonderSelfie activations this week,” says Grant van Niekerk, Biscuits, and Groceries Category Marketing Director at Mondelez South Africa. “It shows the brand love that South Africans have for Oreo cookies and echoes the positive and hopeful message of opening up to others that we wish to convey through this campaign,” Grant concludes.

To offer South African fans more variety and choice, the world’s favourite cookie also recently brought out a brand new flavour: OREO Chocolate Crème. The delicious new variant, which hit shelves in March, is available in 176g packs from leading retailers.

Learn more about the Open Up with OREO campaign by visiting and following OREO on Facebook (Oreo) and Twitter (@Oreo) #LetWonderOut.Click here for more information on Mondelez SA 

Related Activity

Royal Baking Powder restores the art of baking from scratch #BakeItRoyal20
Royal Baking Powder restores the art of baking from scratch #BakeItRoyal
Royal Baking Powder is restoring the art of baking from scratch – from sweet treats to savoury dishes, this is an occasion that has been creating fond memories for families, for many years.
Find love in your language this Valentine’s Day with Cadbury P.S.17
Find love in your language this Valentine’s Day with Cadbury P.S.
Each Valentine’s period the pressure of expressing your love to those around you increases, especially when trying to find the right words or gift that will convey your thoughts and feelings. Luckily, Cadbury P.S. has launched a limited-edition range of chocolate bars that will help you say “I LOVE YOU” in the different languages of South Africa, including sign language.
Cadbury P.S. launches NEW interactive website #SayItWithPS14
Cadbury P.S. launches NEW interactive website #SayItWithPS
The chocolate that is synonymous with sharing heartfelt messages, has launched a website to help Cadbury P.S. fans #SayItWithPS
Cadbury launches #CashInOnYourCravings competition10
Cadbury launches #CashInOnYourCravings competition
This spring, Cadbury is dialling things up by offering chocolate fans the chance to cash in on their cravings daily.

Related News

The signs are here that South Africa has reached its economic crossroad
03/12/2018 - 11:37
While South Africa attempts to shore up its own economy amid high inflation rates and a stuttering inherited financial system, the continent as a whole continues to grow. The big question, though, is whether South Africa will get left behind in terms of international investment if it doesn’t improve its financial situation, and how to avoid this.

Egypt lifts SA fresh goods ban as listeriosis threat subsides
20/09/2018 - 14:32
The department of agriculture, forestry and fisheries says Egypt's government has lifted its temporary suspension of fresh fruits and vegetable imports from South Africa, which stood as a precaution to prevent the spread of listeriosis there.

Foreword for Sowetan/Sunday World National Stokvel Survey
31/07/2018 - 13:17
Ubuntu is one of those uniquely African concepts that, for many, define what it means to be South African. A beautiful word that exemplifies a philosophy of caring for the welfare of every individual in a community – that special acknowledgement that “I am because we are.” Ubuntu is a spirit that ignites people to work together, for the benefit of all.

Japanese now upbeat about deals with SA
15/05/2018 - 09:42
Trade officials from Japan, who previously had felt sidelined under the Jacob Zuma administration, are in a more buoyant mood, believing that relations with SA have entered a new chapter.

Mondelēz posts 2.1% revenue increase in third quarter
31/10/2017 - 15:42
Confectionery giant Mondelēz International has recorded revenues of $6,530 million in the third quarter of the year, representing growth of 2.1% compared to the same period in 2016.