Oreo opens up to reveal a childlike sense of wonder across South Africa
Issued by Plato Communications on behalf of Mondelez SA - Mar 30th 2016, 11:20
This Easter weekend, inspiring moments of openness and curiosity was shared through the unique #WonderChutes and #WonderSelfie activations that excited Oreo cookie lovers in Durban and Johannesburg respectively.
Oreo fans who visited Monte Casino Piazza in Johannesburg witnessed the sky fill up with hundreds to thousands of Oreo WonderChutes, which descended over the crowd to reveal instantly redeemable Oreo prizes and more wonderfilled Oreo news.
Durbanites were the first to experience the unique Oreo Wonder-Selfie machine that allows you the chance to take your own #WonderSelfie to share with your friends on social media.
For a chance to get your very own unique #WonderSelfie, get to the following venues to open up and share your wonder with others
o Menlyn Park Shopping Centre: 6 – 10 April
o Maponya Mall: 13 – 17 April
o V&A Waterfront: 27 April - 1 May
The exciting Open Up with Oreo campaign executes in more than 50 countries across the world this year and South African families are reminded that 3 the trips to New York City worth R200 000 each are still up for grabs.
For a chance to win one of these amazing trips to the home of OREO, simply purchase a pack of OREO biscuits (176g or 429g) and SMS the last five digits of their barcode to 40185 or enter online at www.letwonderout.co.za. SMS rates and Ts & Cs apply.
“It was a priviledge to experience the optimistic and enthusiastic reaction to the #WonderChutes and #WonderSelfie activations this week,” says Grant van Niekerk, Biscuits, and Groceries Category Marketing Director at Mondelez South Africa. “It shows the brand love that South Africans have for Oreo cookies and echoes the positive and hopeful message of opening up to others that we wish to convey through this campaign,” Grant concludes.
To offer South African fans more variety and choice, the world’s favourite cookie also recently brought out a brand new flavour: OREO Chocolate Crème. The delicious new variant, which hit shelves in March, is available in 176g packs from leading retailers.
Learn more about the Open Up with OREO campaign by visiting www.letwonderout.co.za and following OREO on Facebook (Oreo) and Twitter (@Oreo) #LetWonderOut.Click here for more information on Mondelez SA
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