Advertise with fastmoving.co.za
 
 

OUMA introduces new Lemon Cream Rusks.
OUMA introduces new Lemon Cream Rusks.

OUMA extends its range with new special edition Lemon Cream Rusks

NEW PRODUCTS

Issued by Eclipse PR - Apr 23rd, 16:33

OUMA Rusks has introduced a new and delicious special edition to their legendary range - Lemon Cream.

The iconic double-baked biscuit, which is perfect when dunked in a cup of something warm, has, over the years, become a part of South Africa’s culinary heritage. This is the rusk that has captured the heart of a nation, so the addition of this locally loved flavour combination will take a classic favourite to the next level.

“Adding this new flavour to our range of rusks required extensive testing and loads of cups of tea,” quips OUMA Rusks assistant brand manager, Ziyaad Kolia. Joking aside, it’s really an honour to work with such a wholesome and heritage-centric brand. Our new indulgent flavour is amazingly dippable, as always, and delivers a match made in Lemon Cream heaven.” OUMA Rusks is currently the number one player in the rusk market (valued at R283 million), commanding a 55.5% control of the segment.

“We believe that OUMA Rusks’ Special Edition Lemon Cream flavour will inject some excitement into the category and we’re sure this will be another favourite flavour that friends and family overseas will add to their request-list!"

OUMA Rusks’ Special Edition Lemon Cream variant is currently on retail shelves across the country in a 450g pack. If you’re a morning, afternoon, or even midnight dipper, this wholesome treat is just for you.

Click here for more information on Findus 

Related Activity

Plush introduces new Supreme Pine Oil Spray spot/stain remover21
MAY
Plush introduces new Supreme Pine Oil Spray spot/stain remover
You know you can always count on Plush Supreme to expertly clean everything from your floors to your tiles, and everything in between.
SodaStream celebrates the Royal wedding with a limited edition range of bottles18
MAY
SodaStream celebrates the Royal wedding with a limited edition range of bottles
Exclusive Royal Edition bottles to be auctioned with all proceeds donated to Surfers Against Sewage, an officially chosen wedding charity, fighting plastic pollution.
International cosmetics brand Nikel launches in SA18
MAY
International cosmetics brand Nikel launches in SA
The perfect blend of traditional knowledge and the latest in cosmeceutical innovation piques local interest.
Wine ambassador gets own personalised label16
MAY
Wine ambassador gets own personalised label
In a first for the South African wine industry, the Delush wine brand has produced a limited wine edition sporting the face of one of its proudest ambassadors.

Try these recipes

Falafel Subs16
MAY
Falafel Subs
The trick with this dish is all in the assembly: fill with all your favourite flavours.
Waffle Smore Sandwiches16
MAY
Waffle Smore Sandwiches
Quick and delicious triangle treats.
Oxtail Stew with Maize Dumplings11
MAY
Oxtail Stew with Maize Dumplings
Rib-sticking oxtail stew can only be improved with dumplings.
Chocolate Pull-Apart Bread11
MAY
Chocolate Pull-Apart Bread
A delicious tea-time treat to tear and share with family.