PageMark Africa offers different labelling solutions for brand protection
PageMark Africa - Mar 25th, 09:54
Each year, corporations and individuals lose billions in revenue due to theft of copyright, trademarked and proprietary information. Businesses suffer losses due to unauthorized use or imitation of company logos on counterfeit products. Intellectual property infringement involves taking someone’s original work and copying or modifying it, it can also pose a threat to public safety through the manufacture of counterfeit, sub-standard products, resulting in the loss of brand confidence and liability claims.
Brand protection means protecting the product line, from copyright and trademark infringement to safeguarding patents.
PageMark Africa is the African based supplier of software technologies. With a patent approved authentication technology called Pelta™, PageMark is providing governments and companies internationally with secure printing solutions, product, and document authentication, serialization solutions, and track and trace software.
PageMark Africa labelling solutions include PELTA™, Holograms / Demetalised Films, and Security Printing.
The Pelta™ technology is based on the standard 2D code but extends the capability of the 2D code by adding a second layer of information. The second layer is hidden and invisible to the standard 2D code reader. The second layer of data is encrypted in a proprietary format. The covert layer can only be decrypted by PageMark’s mobile or PC software using a custom key, thus can be used as a basis of authentication or track and trace solution. The licensee of Pelta™ can use the custom software for internal use and consumers may make use of a scanner application on their smartphone to authenticate the document or product.
The overt layer of information is read identically to standard 2D codes (i.e. QR, Data Matrix, Aztec, Maxicode, DotCode and others). This first layer of information is easily accessible and includes logistical or marketing information, easily read by scanner applications on a smartphone. Social media and mobile advertising have the highest growth, especially among Gen-X and Y consumers. Implementing a channel marketing strategy that leverages these mediums is likely to provide a good return on investment.
HOLOGRAMS / DEMETALISED FILMS
Demetalisation is the selective removal of metal from a metalised film, which provides a level of security for high-value documents and products. Recent advances in this technology allow a dramatic increase in the realizable resolution of the demetalised patterns, creating security features that extend well beyond the naked human eye into microscopic resolutions. Herein lies the security feature of this product. Demetalised films along with colour stamping and serialised holography are all variations of holography, which is a core anti-copy technology that has been in existence for over 20 years.
Many brands, especially in the software industry, use holography of a logo for anti-counterfeiting purposes. Government and educational institutions also benefit from the use of holograms to authenticate high-value documents such as IDs, vehicle registrations and graduation certificates.
Using one method of security printing is not sufficient in today’s environment. Numerous security methods are used to protect and authenticate one product or document. Hidden messages or images are a good deterrent, but these same deterrents may not be known to the consumer to validate the product. Optical validation methods such as serialised holography can provide a good foundation for anti-copying. When the Pelta™ code is added to these other features, a higher level of security can be achieved.
Security Printing Options:
- 2D Secure Codes
- Special Sequential Numbering
- Demetalised Holograms
- Variable Holography
- Invisible Inks Applications
- Fugitive Inks Applications
- Personalized Security Papers
- Multi-Channel Moire Patterns
- Micro Text and Micro Images
- Holographic Bar Codes
- Anti-Photocopying Marks
- Hidden Marks
- Magnetic Inks
- Colour Changing Inks
Many recent innovations are based on the core technology Pelta™ which is a software authentication product based on 2D bar codes. Pelta™ provides government and brand owners with a covert layer of data to utilize as required to support their authentication or serialisation requirements. PageMark Africa works with many governments and companies across the globe and guides them toward a common goal: secure document authentication.
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