Philips introduces Sonicare AirFloss, the latest breakthrough innovation in interdental cleaning
Jun 19th 2012, 08:14
Sonicare AirFloss is proven to remove up to 99 per cent more dental plaque from between teeth than brushing alone ¹ .
Philips, maker of the Sonicare toothbrush, is pleased to unveil the revolutionary Philips Sonicare AirFloss, an easy, effective way to clean in-between teeth. Philips understands that flossing on a regular basis can be time consuming as well as painful and it’s with this in mind that Philips created Sonicare AirFloss. With its breakthrough microburst technology, Sonicare AirFloss is specially designed to make cleaning in between teeth as easy as possible while maximizing plaque removal and ultimately improving gum health. During Philips consumer testing, 86 per cent of users found Sonicare AirFloss easier to use than string floss ² and Sonicare AirFloss removes up to 99% more plaque in-between teeth than brushing with a manual toothbrush alone ¹ . So isn’t it time you tried Sonicare AirFloss and experienced love at first burst too?
Sonicare AirFloss works by using a rapid burst of air and water droplets to thoroughly fill up the interdental area between teeth and force plaque and bacteria out. This rapid burst is directed using a nozzle guidance tip that ensures targeted cleaning between teeth and the point and one-button operation cleans the entire mouth in less than a minute ¹ , while using less than just one teaspoon of water for two full cleaning sessions. Sonicare AirFloss really does help users experience the difference of a whole mouth clean – especially when it’s combined with a Sonicare Flexcare routine.
Philips Sonicare AirFloss also has an ergonomically designed handle and angled nozzle to access all areas of the mouth and its cordless, rechargeable handle fits on the same charger as the Sonicare FlexCare+.
“We understand the struggle that many consumers face finding time to regularly clean between their teeth,’’ says Erik Hollander, Sr. Marketing Director at Philips Consumer Lifestyle. “Sonicare AirFloss was developed to improve oral health with an easy-to-use device that consumers will love to use daily.”
Philips Sonicare is the #1 recommended sonic toothbrush brand by dental professionals worldwide and is backed by more than 175 clinical trials. The Philips Sonicare goal is to create and develop meaningful, easy-to-use oral health innovations that are designed to achieve and maintain oral health throughout a lifetime, like Philips Sonicare AirFloss.
For more details contact distributor IVOhealth www.ivohealth.co.za, 0860 456 123, email@example.com.
¹ A Randomized, Parallel Design Study to Evaluate the Effect of AirFloss (Chinook) on Removal of Interproximal Plaque and Reduction in Gingivitis. Jain V, Wei J, Jenkins W, Delaurenti M.
² An Ease of Use Study to Evaluate Philips Sonicare Airfloss, String Floss and the Waterpik Waterflosser (IHUT). S. Krell, A. Kaler, J. Wei.Click here for more information on Philips Sonicare
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